Uncommon Threads Jewelry Case Study: 46,792 Impressions in 90 Days
Uncommon Threads Jewelry ran a 90-day Facebook and Instagram campaign with Clayton City Lifestyle, managed by City Lifestyle, to drive online purchases and grow sign-ups for its Maker's Circle. From March 13 to June 11, 2026, the co-branded ads earned 46,792 impressions, 1,751 clicks and a 3.74% click-through rate within 10 miles of Clayton, Missouri.
- ClientUncommon Threads Jewelry
- IndustryShopping, jewelry and accessories
- MarketClayton, Missouri (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Mar 13 to Jun 11, 2026)
- PublisherClayton City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Uncommon Threads Jewelry.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Uncommon Threads Jewelry website.
Clicks divided by impressions. About 37 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active March 13 to June 11, 2026. Bronze tier package.
What was the goal of the campaign?
Uncommon Threads Jewelry wanted to drive people to its website, increase online purchases and grow subscriptions to its Maker's Circle for product launches and order-by reminders.
Campaign efforts showcased its handcrafted jewelry with visually driven creative and artisan-focused messaging, highlighting that every piece is handmade to order.
Uncommon Threads Jewelry is a handmade jewelry studio in Clayton, Missouri, where every piece is made to order. It advertises with Clayton City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Clayton City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 20 to 65+
- Location: 10-mile radius of Clayton, Missouri
- Gender: men and women
- Engaged shoppers
- Art jewelry
- Handmade jewelry
- Gifts
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Clayton City Lifestyle name on Facebook and Instagram, alongside the print ad. Close-up photography of a handmade ring showed the detail of the work.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used close-up product photography with a Discover the artistry in every detail message, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Clayton, Missouri, with interests in art jewelry, handmade jewelry and gifts.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the detail
Close-up photography lets people see the craftsmanship, which is the reason to buy handmade.
Build a list, not just a sale
The Maker's Circle sign-up turns one-time interest into a way to reach people again for launches and order-by dates.
Tell the maker's story
Every piece being made to order is a point of difference worth saying out loud.
Retail can win on social
A 3.74% click-through rate over 90 days shows how well a visual product can perform.
Frequently asked questions
How long did the Uncommon Threads Jewelry campaign run?
90 days, from March 13 to June 11, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Clayton City Lifestyle account.
What does a 3.74% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.74%, roughly 37 of every 1,000 times the ad was shown resulted in a click.
Can ads help an online store grow its email list?
Yes. Pairing product ads with a reason to sign up, like early access to launches, builds an audience the business owns and can reach again.
Can my retail business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.