Soto's Cantina Case Study: 52,226 Impressions in 90 Days
Soto's Cantina ran a 90-day Facebook and Instagram campaign with Cypress Lifestyle, managed by City Lifestyle, to bring more diners in for cocktails, dining and events. From May 20 to August 18, 2025, the co-branded ads earned 52,226 impressions, 3,406 clicks and a 6.52% click-through rate within 10 miles of Cypress, Texas.
- ClientSoto's Cantina
- IndustryFood and beverage, restaurant
- MarketCypress, Texas (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (May 20 to Aug 18, 2025)
- PublisherCypress Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Soto's Cantina.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Soto's Cantina menu.
Clicks divided by impressions. About 65 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active May 20 to August 18, 2025. Bronze tier package.
What was the goal of the campaign?
Soto's Cantina wanted to drive traffic to its menu and bring more people into the restaurant for cocktails, dining and event bookings.
Campaign efforts focused on building awareness of Soto's as a go-to destination for elevated food, drinks and social experiences.
Soto's Cantina is a restaurant and bar in Cypress, Texas, serving elevated food and drinks and hosting events. It advertises with Cypress Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Cypress Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 21 to 65+
- Location: 10-mile radius of Cypress, Texas
- Gender: men and women
- Engaged shoppers
- Local food and drink
- Dining out
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Cypress Lifestyle name on Facebook and Instagram. Close-up video of plated dishes and cocktails being made carried the message, paired with a button to view the menu.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative led with close-up food and cocktail footage from the restaurant, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Cypress, Texas, with interests in local food and drink and dining out.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Let the food do the selling
Close-up footage of dishes and drinks gave people a reason to stop scrolling. At 6.52%, this campaign has the highest click-through rate of any City Lifestyle case study.
Point to the menu
Sending people to the menu answers the first question every diner has. It is a smaller ask than a reservation and a natural next step.
Sell the experience, not just the meal
The campaign positioned Soto's as a place for nights out and events, which widens the reasons someone might visit.
Stay in front of locals all season
Ninety days kept the restaurant in front of the same households through the summer, when plans for dinners and gatherings come up often.
Frequently asked questions
How long did the Soto's Cantina campaign run?
90 days, from May 20 to August 18, 2025.
Which platforms did the ads run on?
Facebook and Instagram, published under the Cypress Lifestyle account.
What does a 6.52% click-through rate mean?
Click-through rate is clicks divided by impressions. At 6.52%, roughly 65 of every 1,000 times the ad was shown resulted in a click.
Why did this campaign get such a high click rate?
Restaurants have an advantage on social media because food photographs well and people make dining plans often. Pairing appetizing video with a simple menu link made clicking an easy choice.
Can my restaurant business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.