Nest in the Desert Case Study: 20,233 Impressions in 30 Days
Nest in the Desert ran a 30-day Facebook and Instagram campaign with Catalina Foothills Lifestyle, managed by City Lifestyle, to encourage shoppers to explore its home goods and design services online and in store. From June 13 to July 12, 2026, the co-branded ads earned 20,233 impressions, 755 clicks and a 3.73% click-through rate within 10 miles of Catalina Foothills, Arizona.
- ClientNest in the Desert
- IndustryShopping, home goods and interior design
- MarketCatalina Foothills, Arizona (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jun 13 to Jul 12, 2026)
- PublisherCatalina Foothills Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Nest in the Desert.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Nest in the Desert website.
Clicks divided by impressions. About 37 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active June 13 to July 12, 2026. Bronze tier package.
What was the goal of the campaign?
Nest in the Desert wanted to build awareness and encourage customers to explore its collection of home goods, furniture, lighting and interior design services, both online and in store.
Campaign efforts showed its distinctive style and carefully curated pieces, highlighting Nest in the Desert as a one-of-a-kind destination for thoughtfully selected home decor and furnishings.
Nest in the Desert is a home goods store and interior design service in the Catalina Foothills of Arizona, offering curated furniture, lighting and decor. It advertises with Catalina Foothills Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Catalina Foothills Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 25 to 65+
- Location: 10-mile radius of Catalina Foothills, Arizona
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Engaged shoppers
- Interior design
- Luxury goods
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Catalina Foothills Lifestyle name on Facebook and Instagram, alongside the print ad. In-store photography and a bring-a-friend discount led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired in-store photography with a seasonal bring-a-friend offer, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Catalina Foothills, Arizona, with interests in interior design and luxury goods.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the store's personality
Photography from inside the shop shows its style and makes it feel like a place worth visiting.
Give a reason to visit now
A seasonal offer turns general interest into a trip to the store.
Sell online and in store
Sending people to the website lets them browse first, then visit when they are ready.
Curated beats generic
Showing a distinctive style helped the store stand out from big-box home stores.
Frequently asked questions
How long did the Nest in the Desert campaign run?
30 days, from June 13 to July 12, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Catalina Foothills Lifestyle account.
What does a 3.73% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.73%, roughly 37 of every 1,000 times the ad was shown resulted in a click.
What offer did the ads feature?
A bring-a-friend discount. Customers who brought a friend who was new to Nest in the Desert both received 15% off their purchase.
Can my retail business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.