Top Armor Roofing Case Study: 17,631 Impressions in 30 Days
Top Armor Roofing ran a 30-day Facebook and Instagram campaign with Conejo Valley City Lifestyle, managed by City Lifestyle, to reach homeowners ready to repair or replace a roof. From June 9 to July 8, 2026, the co-branded video ads earned 17,631 impressions, 481 clicks and a 2.65% click-through rate within 10 miles of Conejo Valley.
- ClientTop Armor Roofing Inc
- IndustryHome services, roofing
- MarketConejo Valley, California (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jun 9 to Jul 8, 2026)
- PublisherConejo Valley City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Top Armor Roofing.
Total times the video ads appeared in the Facebook feed and Instagram Reels.
Clicks on the Get Quote button through to the free estimate request.
Clicks divided by impressions. About 27 of every 1,000 views led to a click.
A full month of continuous presence through early roofing season.
Campaign active June 9 to July 8, 2026. Bronze tier package.
What was the goal of the campaign?
Top Armor Roofing wanted to increase awareness and drive website traffic from homeowners ready to repair or replace their roof, ultimately generating more consultation requests.
Campaign efforts highlighted the company's free estimate program through engaging video creative that showcased completed roofing projects, emphasizing craftsmanship, durability and reliable protection homeowners can trust.
Top Armor Roofing Inc is a family-owned residential roofing company serving Conejo Valley from Westlake Village, California, handling everything from installation to repair. It advertises with Conejo Valley City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Conejo Valley City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Conejo Valley, California
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Home construction
- Renovation
- Home repair
- Home improvement
What did the ads look like?
City Lifestyle produced co-branded video creative that ran under the Conejo Valley City Lifestyle name in the Facebook feed and Instagram Reels. Aerial footage of a finished tile roof carried the quality message, and a Get Quote button sent homeowners to the free estimate request.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We built the video ad
Drone footage of completed projects was cut into an eighteen-second spot, sized for both the Facebook feed and vertical Instagram Reels.
We managed the campaign
The ads ran for 30 days, targeted to homeowners within 10 miles of Conejo Valley with interests in home construction, renovation and repair.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the company could check at any time.
What can local businesses learn from this campaign?
Show the finished work
Aerial footage of a completed roof proves quality faster than any claim about craftsmanship can. For trades, the portfolio is the pitch.
A free estimate lowers the bar
Roof work is expensive and homeowners delay it. Leading with a free estimate gave people a low-commitment first step.
Video earns attention
Motion holds the scroll longer than a static image, which matters in a category people are not actively shopping most of the year.
Put the phone number on screen
The Reels placement carried the number and a QR code, so a homeowner could act without clicking through at all.
Frequently asked questions
How long did the Top Armor Roofing campaign run?
30 days, from June 9 to July 8, 2026.
Which platforms did the ads run on?
Facebook and Instagram. Placements included the Facebook feed and Instagram Reels, published under the Conejo Valley City Lifestyle account.
What does a 2.65% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.65%, roughly 27 of every 1,000 times the ad was shown resulted in a click on the Get Quote button.
Does video work better than static images for home services?
Often, yes. Video shows finished work in a way a single photo cannot, and it holds attention longer in the feed. City Lifestyle produces both, and your publisher will recommend the format that suits your business.
Can my roofing or home services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.