Admiral Custom Homes Case Study: 17,523 Impressions in 30 Days
Admiral Custom Homes ran a 30-day Facebook and Instagram campaign with Knoxville City Lifestyle, managed by City Lifestyle, to drive calls and website inquiries from people planning a custom home. From February 3 to March 5, 2026, the co-branded ads earned 17,523 impressions, 537 clicks and a 3.06% click-through rate within 10 miles of Knoxville, Tennessee.
- ClientAdmiral Custom Homes
- IndustryHome services, custom home building
- MarketKnoxville, Tennessee (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Feb 3 to Mar 5, 2026)
- PublisherKnoxville City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Admiral Custom Homes.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Admiral Custom Homes website.
Clicks divided by impressions. About 31 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active February 3 to March 5, 2026. Bronze tier package.
What was the goal of the campaign?
Admiral Custom Homes wanted to drive calls and website inquiries from prospective homeowners looking to build a custom home.
Campaign efforts focused on its luxury craftsmanship and refined design, showing completed projects and architectural details that reflect the quality of its work and client experience.
Admiral Custom Homes is a custom home builder in Knoxville, Tennessee, known for luxury craftsmanship and design. It advertises with Knoxville City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Knoxville City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 25 to 65+
- Location: 10-mile radius of Knoxville, Tennessee
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Home renovation and home improvement
- Real estate
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Knoxville City Lifestyle name on Facebook and Instagram, alongside the print ad. Photos of finished homes and interiors showed the craftsmanship.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative featured exteriors and interior details from completed homes, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Knoxville, Tennessee, with interests in home improvement and real estate.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Let finished homes make the case
For a custom builder, past projects are the portfolio. Photos of completed homes show quality faster than words can.
Focus on high-intent households
Targeting higher-income ZIP codes with interests in home improvement and real estate kept the ads in front of likely buyers.
Ask for a call
Custom builds start with a conversation. Driving calls and inquiries matches how buyers in this category actually begin.
A month can open the door
Even a 30-day run produced a 3.06% click-through rate, which shows interest in a high-ticket category.
Frequently asked questions
How long did the Admiral Custom Homes campaign run?
30 days, from February 3 to March 5, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Knoxville City Lifestyle account.
What does a 3.06% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.06%, roughly 31 of every 1,000 times the ad was shown resulted in a click.
Can a 30-day campaign work for a high-ticket service?
It can start conversations. A custom home is a long decision, so a short campaign builds awareness and brings in early inquiries. Longer campaigns keep the builder top of mind through the decision.
Can my home services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.