Dumont Construction Case Study: 53,428 Impressions in 90 Days
Dumont Construction ran a 90-day Facebook and Instagram campaign with Little Rock City Lifestyle, managed by City Lifestyle, to showcase its custom home builds and send prospective homeowners to its website. From June 21 to September 18, 2026, the co-branded ads earned 53,428 impressions, 1,444 clicks and a 2.70% click-through rate within 10 miles of Little Rock, Arkansas.
- ClientDumont Construction
- IndustryHome services, custom home building
- MarketLittle Rock, Arkansas (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jun 21 to Sep 18, 2026)
- PublisherLittle Rock City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Dumont Construction.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Dumont Construction website.
Clicks divided by impressions. About 27 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active June 21 to September 18, 2026. Bronze tier package.
What was the goal of the campaign?
Dumont Construction wanted to showcase its custom home builds and encourage prospective homeowners to visit its website and start designing their dream home.
Campaign efforts highlighted more than 10 years of experience, fully customized designs and clear communication throughout the building process, positioning Dumont as a trusted partner for each homeowner's vision.
Dumont Construction is a custom home builder in Little Rock, Arkansas, with more than 10 years of experience and fully customized designs. It advertises with Little Rock City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Little Rock City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Little Rock, Arkansas
- Gender: men and women
- Home construction
- New homes
- Engaged shoppers
- Home renovation
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Little Rock City Lifestyle name on Facebook and Instagram, alongside the print ad. Photos of finished custom homes and a Custom Built, Quality Driven message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used photography of completed homes with a Custom Built, Quality Driven message, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Little Rock, Arkansas, with interests in home construction, new homes and home renovation.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show what you have built
Finished homes are proof of quality, and they help buyers picture their own project.
Communication is a selling point
Building a home is stressful. Promising clear communication speaks to a real worry.
Experience builds trust
More than 10 years in business is a simple fact that reassures buyers making a large decision.
Give it a full quarter
Ninety days kept the builder in front of local households during the summer building season.
Frequently asked questions
How long did the Dumont Construction campaign run?
90 days, from June 21 to September 18, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Little Rock City Lifestyle account.
What does a 2.70% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.70%, roughly 27 of every 1,000 times the ad was shown resulted in a click.
How many people clicked through to the website?
1,444 people clicked through over 90 days, from 53,428 impressions, a 2.70% click-through rate.
Can my home services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.