Sunrise Cellars Case Study: 20,731 Impressions in 30 Days
Sunrise Cellars ran a 30-day Facebook and Instagram campaign with Scotch Plains City Lifestyle, managed by City Lifestyle, to drive website traffic and newsletter sign-ups with a first-order discount. From April 29 to May 28, 2026, the co-branded ads earned 20,731 impressions, 537 clicks and a 2.59% click-through rate within 10 miles of Scotch Plains, New Jersey.
- ClientSunrise Cellars
- IndustryFood and beverage, wine and spirits
- MarketScotch Plains, New Jersey (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Apr 29 to May 28, 2026)
- PublisherScotch Plains City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Sunrise Cellars.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Sunrise Cellars website.
Clicks divided by impressions. About 26 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active April 29 to May 28, 2026. Bronze tier package.
What was the goal of the campaign?
Sunrise Cellars wanted to drive website traffic and encourage people to take advantage of its current promotions.
Campaign efforts highlighted its selection and promotions and encouraged visitors to join its email newsletter, where new subscribers receive 10% off their first online order. The messaging positioned Sunrise Cellars as the go-to place for discovering and saving on wine.
Sunrise Cellars is a wine and spirits shop in Scotch Plains, New Jersey. It advertises with Scotch Plains City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Scotch Plains City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 21 to 65+
- Location: 10-mile radius of Scotch Plains, New Jersey
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Cocktails
- Gifts
- Wine
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Scotch Plains City Lifestyle name on Facebook and Instagram, alongside the print ad. The storefront and clear percentage-off offers led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired the storefront with clear discount offers, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Scotch Plains, New Jersey, with interests in cocktails, gifts and wine.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Make the offer obvious
Large, clear discount numbers tell people exactly what they get for clicking.
Trade a discount for a sign-up
10% off a first online order is a fair exchange for an email address the shop can use again.
Show the storefront
A photo of the shop reminds locals it is nearby, not just another online store.
Target adults with relevant interests
Reaching adults 21 and older with interests in wine, cocktails and gifts kept the ads relevant and appropriate.
Frequently asked questions
How long did the Sunrise Cellars campaign run?
30 days, from April 29 to May 28, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Scotch Plains City Lifestyle account.
What does a 2.59% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.59%, roughly 26 of every 1,000 times the ad was shown resulted in a click.
Can a local shop use ads to grow online sales?
Yes. A local shop already has neighborhood trust. Ads that pair that familiarity with an online offer give customers a reason to order from the shop they know.
Can my retail business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.