Sterling Staging & Design Case Study: 47,714 Impressions in 90 Days
Sterling Staging & Design ran a 90-day Facebook and Instagram campaign with Highlands Ranch City Lifestyle, managed by City Lifestyle, to encourage homeowners to schedule a free staging consultation. From December 31, 2025 to March 31, 2026, the co-branded ads earned 47,714 impressions, 1,280 clicks and a 2.68% click-through rate within 10 miles of Highlands Ranch, Colorado.
- ClientSterling Staging & Design
- IndustryHome services, home staging and interior design
- MarketHighlands Ranch, Colorado (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Dec 31, 2025 to Mar 31, 2026)
- PublisherHighlands Ranch City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Sterling Staging & Design.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Sterling Staging & Design website.
Clicks divided by impressions. About 27 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active December 31, 2025 to March 31, 2026. Bronze tier package.
What was the goal of the campaign?
Sterling Staging & Design wanted to drive traffic to its website and encourage homeowners to schedule a free consultation.
Campaign efforts focused on showing the impact of professional staging, highlighting beautifully styled spaces that show how Sterling Staging & Design improves a home's appeal and helps listings stand out in a competitive market.
Sterling Staging & Design is a home staging and design company in Highlands Ranch, Colorado, that helps listings stand out. It advertises with Highlands Ranch City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Highlands Ranch City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 25 to 65+
- Location: 10-mile radius of Highlands Ranch, Colorado
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Home renovation and home improvement
- Real estate
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Highlands Ranch City Lifestyle name on Facebook and Instagram, alongside the print ad. Photos of styled rooms showed the work.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used photos of finished, styled rooms with a clear Design That Moves message, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Highlands Ranch, Colorado, with interests in home improvement and real estate.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the before-you-list moment
Styled rooms show sellers what their home could look like on the market. The photo makes the case.
Offer a free first step
A free consultation lowers the barrier for homeowners who are still deciding whether to stage.
Reach homeowners, not just agents
Targeting interests in home improvement and real estate reached the people who make the listing decision.
Give it a full quarter
Ninety days covered the run-up to the spring market, when more homeowners are getting ready to sell.
Frequently asked questions
How long did the Sterling Staging & Design campaign run?
90 days, from December 31, 2025 to March 31, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Highlands Ranch City Lifestyle account.
What does a 2.68% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.68%, roughly 27 of every 1,000 times the ad was shown resulted in a click.
Who sees ads like these?
Adults 25 to 65+ in higher-income ZIP codes within 10 miles of Highlands Ranch, with interests in home renovation, home improvement and real estate.
Can my home services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.