Rhumba Lounge Case Study: 26,219 Impressions in 30 Days
Rhumba Lounge ran a 30-day Facebook and Instagram campaign with Aiken City Lifestyle, managed by City Lifestyle, to introduce a newly opened lounge and bring people in for cocktails, live music and dining. From July 14 to August 11, 2025, the co-branded ads earned 26,219 impressions, 951 clicks and a 2.82% click-through rate within 10 miles of Aiken, South Carolina.
- ClientRhumba Lounge
- IndustryFood and beverage, lounge and nightlife
- MarketAiken, South Carolina (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jul 14 to Aug 11, 2025)
- PublisherAiken City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Rhumba Lounge.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Rhumba Lounge menu.
Clicks divided by impressions. About 28 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active July 14 to August 11, 2025. Bronze tier package.
What was the goal of the campaign?
Rhumba Lounge wanted to drive traffic to its menu and bring people into the newly opened lounge for cocktails, live music and dining.
Campaign efforts focused on building awareness of Rhumba as an upscale destination for vibrant, Latin-themed nightlife and elevated food and drinks.
Rhumba Lounge is a Latin-themed lounge in Aiken, South Carolina, offering cocktails, live music and food. It advertises with Aiken City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Aiken City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 21 to 65+
- Location: 10-mile radius of Aiken, South Carolina
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Local food and drink
- Nightlife
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Aiken City Lifestyle name on Facebook and Instagram, matching the lounge's print ad. Photography of the space set the mood for a night out.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative showed the lounge's interior and atmosphere, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Aiken, South Carolina, with interests in local food and drink and nightlife.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Launch with awareness
A new venue needs people to know it exists. Thirty days of local reach introduced Rhumba to the households most likely to visit.
Show the room
For a lounge, the atmosphere is the product. Photography of the space told people what kind of night to expect.
Match print and social
Running the same look in the magazine and online helps people recognize the brand the second time they see it.
Target by income and interest
Reaching higher-income ZIP codes with an interest in food, drink and nightlife kept the budget focused on likely guests.
Frequently asked questions
How long did the Rhumba Lounge campaign run?
30 days, from July 14 to August 11, 2025.
Which platforms did the ads run on?
Facebook and Instagram, published under the Aiken City Lifestyle account.
What does a 2.82% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.82%, roughly 28 of every 1,000 times the ad was shown resulted in a click.
Does social advertising work for a new business?
Yes. A new business has no word of mouth yet, so paid reach is one of the fastest ways to get in front of local customers. Co-branding with a trusted local magazine adds credibility from day one.
Can my restaurant or bar business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.