Bespoke Apparel Case Study: 40,600 Impressions in 30 Days
Bespoke Apparel, a custom clothier in Clayton, Missouri, ran a 30-day Facebook and Instagram campaign with Clayton City Lifestyle, managed by City Lifestyle. From November 16 to December 16, 2023, the co-branded ads earned 40,600 impressions, 1,023 clicks and a 2.52% click-through rate, putting the brand in front of local shoppers an average of 2.71 times each.
- ClientBespoke Apparel
- IndustryCustom clothing
- MarketClayton, Missouri (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Nov 16 to Dec 16, 2023)
- PublisherClayton City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Bespoke Apparel.
Total times the ads appeared in Facebook and Instagram feeds and Stories. Each person saw the ads an average of 2.71 times.
Link clicks from the ads to Bespoke Apparel's page.
Clicks divided by impressions. About 25 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active November 16 to December 16, 2023.
What was the goal of the campaign?
Bespoke Apparel wanted to build awareness of its ability to create looks for any moment: work, leisure or a special occasion.
The larger objective was store traffic. By pairing its print presence in Clayton City Lifestyle with targeted digital ads, the brand could stay in front of the same affluent local audience at home and on their phones.
Bespoke Apparel is a custom clothier in Clayton, Missouri, offering tailored clothing for the modern gentleman, from everyday wear to special occasions. The brand advertises with Clayton City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Clayton City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 33 to 63
- Location: 10-mile radius of Clayton, Missouri
- Gender: men and women
- Household income: top 10% to 50%
- Business
- Entrepreneurship
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Clayton City Lifestyle Magazine name in the Facebook feed, the Instagram feed and Instagram Stories. Every placement carried the same message, "Custom Clothing for the Modern Gentleman," with a Learn More button linking to Bespoke Apparel's page on citylifestyle.com.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Headlines, visuals and copy were built around Bespoke Apparel's brand and sized for Facebook and Instagram feed and Stories placements.
We managed the campaign
The ads ran for 30 days across Facebook and Instagram, targeted to men and women ages 33 to 63 within 10 miles of Clayton with above-average household income.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the client could check at any time.
What can local businesses learn from this campaign?
Tight geography works
A 10-mile radius kept every impression within driving distance of the store, so the awareness generated could realistically turn into visits.
Co-branding adds trust
Running under the Clayton City Lifestyle name gave the ads a familiar, third-party endorsement instead of a cold pitch from an unknown advertiser.
Frequency builds recognition
Each person saw the ads an average of 2.71 times in 30 days, enough repetition to make Bespoke Apparel familiar without wearing out the audience.
Print and digital reinforce each other
The campaign layered Facebook and Instagram ads on top of an existing print presence in Clayton City Lifestyle, reaching the same households in two places instead of one.
Frequently asked questions
How long did the Bespoke Apparel campaign run?
30 days, from November 16 to December 16, 2023.
Which platforms did the ads run on?
Facebook and Instagram. Placements included the Facebook feed, the Instagram feed and Instagram Stories, all published under the Clayton City Lifestyle Magazine account.
What does a 2.52% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.52%, roughly 25 of every 1,000 times the ad was shown resulted in a click to Bespoke Apparel's page.
How many people did the campaign reach?
40,600 impressions at a frequency of 2.71 works out to roughly 15,000 people in the Clayton area, each seeing the ads close to three times over the month.
Can my business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions starting at 15,000 and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.