Back Bay Builders Case Study: 53,129 Impressions in 90 Days
Back Bay Builders ran a 90-day Facebook and Instagram campaign with Portland City Lifestyle, managed by City Lifestyle, to build the brand and bring in more higher-end building and remodeling projects. From January 29 to April 28, 2026, the co-branded ads earned 53,129 impressions, 1,008 clicks and a 1.90% click-through rate in the Portland, Maine market.
- ClientBack Bay Builders
- IndustryReal estate, home building and remodeling
- MarketPortland, Maine
- PlatformsFacebook and Instagram
- Duration90 days (Jan 29 to Apr 28, 2026)
- PublisherPortland City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Back Bay Builders.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Back Bay Builders website.
Clicks divided by impressions. About 19 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active January 29 to April 28, 2026. Bronze tier package.
What was the goal of the campaign?
Back Bay Builders paired print and social ads to build its brand and bring in more higher-end building and remodeling projects.
“Partnering with Portland City Lifestyle has been a game changer for our business, and the best marketing investment we have ever made. Since we launched our print and social ads campaign, the phone has been ringing much more than at this time last spring, and we're noticing that the calls aren't just for small jobs. We're consistently bringing in higher-end projects in the $350,000 to $750,000 range, which is exactly the kind of work we wanted more of when we started this. We also see clearly how the print and social ads work together. People see us in the magazine and then visit our website (our website traffic has increased dramatically). Others see the ads online, recognize our name from the magazine, and click through immediately to reach out to us. We can tell that the combination is quickly building our brand, establishing trust, and driving results. If you're serious about growing your business and attracting higher-quality clients, this is absolutely worth doing. You won't regret it.”
Nate Nelson, Owner, Back Bay Builders
Back Bay Builders is a residential and commercial construction company serving the greater Portland, Maine area since 2001. It advertises with Portland City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
The campaign paired print ads in Portland City Lifestyle with co-branded Facebook and Instagram ads reaching the same local audience.
- Market: greater Portland, Maine
- Channels: Portland City Lifestyle in print, plus Facebook and Instagram
- Homeowners planning higher-end building and remodeling projects
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Portland City Lifestyle name on Facebook and Instagram, alongside the print ad. A finished home and a client testimonial carried the message.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired a photo of a finished home with a short client testimonial, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults in the Portland, Maine market.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Print and social work together
The owner saw people find them in the magazine, then visit the website, and others see the ads online and recognize the name from print.
Quality of leads matters most
The win was not just more calls. It was more calls for the projects the company wanted, in the $350,000 to $750,000 range.
Use your clients' words
The ad featured a client testimonial, which builds trust before a homeowner ever picks up the phone.
Commit to a season
Ninety days through the spring building season gave the combination of print and social time to compound.
Frequently asked questions
How long did the Back Bay Builders campaign run?
90 days, from January 29 to April 28, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Portland City Lifestyle account.
What does a 1.90% click-through rate mean?
Click-through rate is clicks divided by impressions. At 1.90%, roughly 19 of every 1,000 times the ad was shown resulted in a click.
What did the owner say about the campaign?
Nate Nelson, owner of Back Bay Builders, called it a game changer and the best marketing investment the company has made, noting that the phone has been ringing much more than at the same time the year before.
Can my home building or remodeling business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.