Case Study • Roofing • Conejo Valley, California

Top Armor Roofing Case Study: 17,631 Impressions in 30 Days

Top Armor Roofing ran a 30-day Facebook and Instagram campaign with Conejo Valley City Lifestyle, managed by City Lifestyle, to reach homeowners ready to repair or replace a roof. From June 9 to July 8, 2026, the co-branded video ads earned 17,631 impressions, 481 clicks and a 2.65% click-through rate within 10 miles of Conejo Valley.

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At a glance

ClientTop Armor Roofing Inc
IndustryHome services, roofing
MarketConejo Valley, California (10-mile radius)
PlatformsFacebook and Instagram
Duration30 days (Jun 9 to Jul 8, 2026)
PublisherConejo Valley City Lifestyle

30-Day Results

What were the results?

In one month, the co-branded Facebook and Instagram campaign delivered the following for Top Armor Roofing.

17,631

Impressions

Total times the video ads appeared in the Facebook feed and Instagram Reels.

481

Clicks

Clicks on the Get Quote button through to the free estimate request.

2.65%

Click-Through Rate

Clicks divided by impressions. About 27 of every 1,000 views led to a click.

Days Live

A full month of continuous presence through early roofing season.

Campaign active June 9 to July 8, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Top Armor Roofing wanted to increase awareness and drive website traffic from homeowners ready to repair or replace their roof, ultimately generating more consultation requests.

Campaign efforts highlighted the company's free estimate program through engaging video creative that showcased completed roofing projects, emphasizing craftsmanship, durability and reliable protection homeowners can trust.

About Top Armor Roofing

Top Armor Roofing Inc is a family-owned residential roofing company serving Conejo Valley from Westlake Village, California, handling everything from installation to repair. It advertises with Conejo Valley City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Conejo Valley City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 30 to 65+
Location: 10-mile radius of Conejo Valley, California
Gender: men and women
Household income: top 10% to 25% of ZIP codes

Interests

Home construction
Renovation
Home repair
Home improvement

Ad Creative

What did the ads look like?

City Lifestyle produced co-branded video creative that ran under the Conejo Valley City Lifestyle name in the Facebook feed and Instagram Reels. Aerial footage of a finished tile roof carried the quality message, and a Get Quote button sent homeowners to the free estimate request.

Facebook feed video

Instagram Reels

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We built the video ad

Drone footage of completed projects was cut into an eighteen-second spot, sized for both the Facebook feed and vertical Instagram Reels.

We managed the campaign

The ads ran for 30 days, targeted to homeowners within 10 miles of Conejo Valley with interests in home construction, renovation and repair.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the company could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Show the finished work

Aerial footage of a completed roof proves quality faster than any claim about craftsmanship can. For trades, the portfolio is the pitch.

A free estimate lowers the bar

Roof work is expensive and homeowners delay it. Leading with a free estimate gave people a low-commitment first step.

Video earns attention

Motion holds the scroll longer than a static image, which matters in a category people are not actively shopping most of the year.

Put the phone number on screen

The Reels placement carried the number and a QR code, so a homeowner could act without clicking through at all.

FAQ

Frequently asked questions

How long did the Top Armor Roofing campaign run?

30 days, from June 9 to July 8, 2026.

Which platforms did the ads run on?

Facebook and Instagram. Placements included the Facebook feed and Instagram Reels, published under the Conejo Valley City Lifestyle account.

What does a 2.65% click-through rate mean?

Click-through rate is clicks divided by impressions. At 2.65%, roughly 27 of every 1,000 times the ad was shown resulted in a click on the Get Quote button.

Does video work better than static images for home services?

Often, yes. Video shows finished work in a way a single photo cannot, and it holds attention longer in the feed. City Lifestyle produces both, and your publisher will recommend the format that suits your business.

Can my roofing or home services business run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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