Case Study • Real Estate • Eden Prairie, Minnesota

Brace Helgeson Realty Case Study: 17,919 Impressions in 30 Days

Brace Helgeson Real Estate Group ran a 30-day Facebook and Instagram campaign with Eden Prairie Lifestyle, managed by City Lifestyle, to generate inquiries from buyers and sellers. From April 29 to May 28, 2026, the co-branded ads earned 17,919 impressions, 357 clicks and a 1.99% click-through rate within 10 miles of Eden Prairie.

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At a glance

ClientBrace Helgeson Real Estate Group
IndustryReal estate
MarketEden Prairie, Minnesota (10-mile radius)
PlatformsFacebook and Instagram
Duration30 days (Apr 29 to May 28, 2026)
PublisherEden Prairie Lifestyle

30-Day Results

What were the results?

In one month, the co-branded Facebook and Instagram campaign delivered the following for Brace Helgeson Real Estate Group.

17,919

Impressions

Total times the carousel ads appeared in Facebook and Instagram feeds and Stories.

357

Clicks

Clicks on See Details through to listings and contact information.

1.99%

Click-Through Rate

Clicks divided by impressions. About 20 of every 1,000 views led to a click.

Days Live

A month of visibility across the Twin Cities spring selling season.

Campaign active April 29 to May 28, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Brace Helgeson, Coldwell Banker Realty, wanted to drive website traffic and generate inquiries from buyers and sellers looking for a trusted real estate professional.

Campaign efforts paired beautiful home photography with strong, attention-grabbing messaging to showcase the properties and encourage people to explore the website and connect with Brace for their next move.

About Brace Helgeson Real Estate Group

Brace Helgeson leads a Coldwell Banker Realty team serving the Twin Cities, with more than four decades in real estate. The group advertises with Eden Prairie Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Eden Prairie Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 18 to 65+
Location: 10-mile radius of Eden Prairie, Minnesota
Gender: men and women

Interests

First-time home buyers
Houses and property
Trulia
Zillow

Ad Creative

What did the ads look like?

City Lifestyle built a co-branded carousel that ran under the Eden Prairie Lifestyle name across Facebook and Instagram. Twilight property photography carried the ad, with Selling Your Home in the Twin Cities as the hook and a See Details button through to listings.

Facebook carousel

Instagram Story

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We designed the ad

Listing photography was built into a carousel so several properties could run in one ad, sized for the Facebook feed and vertical Instagram Stories.

We managed the campaign

The ads ran for 30 days, targeted to adults within 10 miles of Eden Prairie with interests in home buying, property and the major listing portals.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the team could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Real estate plays a long game

At 1.99% this was the lowest click rate in this set, and that is the nature of the category. People move every several years, so the work is being the name they remember when they do.

Lead with the property

Twilight photography of an actual home stops the scroll in a way an agent headshot does not. The house is the product people want to look at.

Ask one clear question

Selling your home in the Twin Cities sorts the audience instantly. Anyone thinking about it answers in their head before they decide whether to click.

Local beats national portals

Appearing under the local magazine's name, in the neighborhoods the agent actually serves, is a different kind of credibility than a listing site profile.

FAQ

Frequently asked questions

How long did the Brace Helgeson campaign run?

30 days, from April 29 to May 28, 2026.

Which platforms did the ads run on?

Facebook and Instagram. Placements included the Facebook feed carousel and Instagram Stories, published under the Eden Prairie Lifestyle account.

What does a 1.99% click-through rate mean?

Click-through rate is clicks divided by impressions. At 1.99%, roughly 20 of every 1,000 times the ad was shown resulted in a click through to listings.

Is that a good result for real estate?

It is reasonable for the category. Almost nobody in a given month is ready to buy or sell, so real estate advertising is measured in recognition over time rather than immediate clicks. Consistent presence in a market is what produces calls months later.

Can my real estate team run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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