Case Study • Dentistry • Johnson County, Kansas

The Art of Dentistry Case Study: 52,731 Impressions in 90 Days

The Art of Dentistry ran a 90-day Facebook and Instagram campaign with Johnson County City Lifestyle, managed by City Lifestyle, to reach patients searching for a new dental provider. From March 21 to June 21, 2026, the co-branded ads earned 52,731 impressions, 1,849 clicks and a 3.51% click-through rate across households within 10 miles of Johnson County, Kansas.

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At a glance

ClientThe Art of Dentistry
IndustryHealth and wellness, dentistry
MarketJohnson County, Kansas (10-mile radius)
PlatformsFacebook and Instagram
Duration90 days (Mar 21 to Jun 21, 2026)
PublisherJohnson County City Lifestyle

90-Day Results

What were the results?

Over three months, the co-branded Facebook and Instagram campaign delivered the following for The Art of Dentistry.

52,731

Impressions

Total times the ads appeared in Facebook and Instagram feeds and Stories.

1,849

Clicks

Clicks through to the practice's website and new patient contact form.

3.51%

Click-Through Rate

Clicks divided by impressions. About 35 of every 1,000 views led to a click.

Days Live

A full quarter of continuous presence in front of the same local households.

Campaign active March 21 to June 21, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

The Art of Dentistry wanted to drive website traffic and increase appointment inquiries from patients actively searching for a new dental provider.

Campaign efforts focused on showcasing the practice's elevated patient experience, combining luxury care with a human touch, and positioning The Art of Dentistry as a trusted, one-stop dental practice where advanced care meets an exceptional patient experience.

About The Art of Dentistry

The Art of Dentistry is a general and cosmetic dental practice led by Dr. Kory Kirkegaard, DMD, in Overland Park, Kansas. The practice advertises with Johnson County City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Johnson County City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 24 to 65+
Location: 10-mile radius of Johnson County, Kansas
Gender: men and women
Household income: top 10% to 25% of ZIP codes

Interests

Oral health
Tooth brushing
Personal care
Health and wellness

Ad Creative

What did the ads look like?

City Lifestyle designed co-branded creative that ran under the Johnson County City Lifestyle name in print and across the Facebook feed and Instagram. The campaign led with the practice's team and its comfort-focused, technology-forward approach, using a Contact Us button that sent people to the new patient form.

Facebook feed

Facebook carousel

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We designed the ad

Headlines, visuals and copy were built around the practice's team and patient experience, sized for the Facebook feed, the Instagram feed and Stories.

We managed the campaign

The ads ran for 90 days across Facebook and Instagram, targeted to adults within 10 miles of Johnson County with interests in oral health, personal care and wellness.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the practice could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Lead with people

Creative built around the dentist and the team, rather than services or equipment, gave a personal reason to click. That shows in the 3.51% click-through rate.

Ninety days beats thirty

Choosing a dentist is a considered decision. A full quarter of continuous presence gave patients time to move from noticing the practice to contacting it.

Income targeting matters

Focusing on the top 10% to 25% of ZIP codes reached households most likely to invest in elective and cosmetic dental work.

Print and social together

The same households saw the practice in the magazine and in the feed, which makes a new name feel familiar much faster than either channel alone.

FAQ

Frequently asked questions

How long did The Art of Dentistry campaign run?

90 days, from March 21 to June 21, 2026.

Which platforms did the ads run on?

Facebook and Instagram, published under the Johnson County City Lifestyle account as co-branded ads.

What does a 3.51% click-through rate mean?

Click-through rate is clicks divided by impressions. At 3.51%, roughly 35 of every 1,000 times the ad was shown resulted in a click through to the practice.

How much does a campaign like this cost?

This was a Bronze tier package, the entry level, which guarantees 15,000 or more impressions. Pricing depends on your market and the mix of print, digital and social you choose, so your local publisher builds the plan with you.

Can my dental practice run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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Your Turn

Ready for results like these in your city?

Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.

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