Case Study • Auto Dealership • Eastern Morris, New Jersey

Paul Miller Toyota Case Study: 19,029 Impressions in 30 Days

Paul Miller Toyota ran a 30-day Facebook and Instagram campaign with Eastern Morris City Lifestyle, managed by City Lifestyle, to announce its new Pine Brook showroom. From May 22 to June 20, 2026, the co-branded ads earned 19,029 impressions, 437 clicks and a 2.30% click-through rate within 10 miles of Eastern Morris.

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At a glance

ClientPaul Miller Toyota
IndustryAuto and marine, car dealership
MarketEastern Morris, New Jersey (10-mile radius)
PlatformsFacebook and Instagram
Duration30 days (May 22 to Jun 20, 2026)
PublisherEastern Morris City Lifestyle

30-Day Results

What were the results?

In one month, the co-branded Facebook and Instagram campaign delivered the following for Paul Miller Toyota.

19,029

Impressions

Total times the ads appeared in the Facebook feed and Instagram Stories.

437

Clicks

Clicks on the Learn More button through to the dealership's website.

2.30%

Click-Through Rate

Clicks divided by impressions. About 23 of every 1,000 views led to a click.

Days Live

A full month of announcing the new location to the surrounding towns.

Campaign active May 22 to June 20, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Paul Miller Toyota wanted to drive awareness and showroom visits from local shoppers looking to purchase a new vehicle.

Campaign efforts focused on the convenience and accessibility of the new showroom, giving prospective buyers a clear reason to visit. The creative positioned the new Pine Brook location as an easy destination with the same Paul Miller Toyota team and service behind it.

About Paul Miller Toyota

Paul Miller Toyota is a Toyota dealership in Pine Brook, New Jersey, on US-46 with access from Routes 80 and 287. It advertises with Eastern Morris City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Eastern Morris City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 18 to 65+
Location: 10-mile radius of Eastern Morris, New Jersey
Gender: men and women

Interests

Toyota vehicles
Kelley Blue Book
Car dealerships
Family cars

Ad Creative

What did the ads look like?

City Lifestyle designed co-branded creative that ran under the Eastern Morris City Lifestyle name in the Facebook feed and Instagram Stories. Both placements led with the new showroom exterior, the address and a Learn More button.

Facebook feed

Instagram Story

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We designed the ad

Creative was built around the new showroom exterior, with the address and highway access spelled out, sized for the Facebook feed and vertical Instagram Stories.

We managed the campaign

The ads ran for 30 days, targeted to adults within 10 miles of Eastern Morris with interests in Toyota vehicles, car dealerships and family cars.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the dealership could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

A move is news

A new location gives an established business a legitimate reason to advertise. People who had driven past the old showroom for years needed telling.

Make the directions obvious

Naming Routes 80 and 287 in the copy answered the practical question before anyone had to ask it.

Reassure on what has not changed

Same team, same service, new building. That line protects existing customers while the new location draws new ones.

Big purchases take longer

A 2.30% click rate on a vehicle purchase is a different signal than on a dinner reservation. The job here is awareness that pays off over months.

FAQ

Frequently asked questions

How long did the Paul Miller Toyota campaign run?

30 days, from May 22 to June 20, 2026.

Which platforms did the ads run on?

Facebook and Instagram. Placements included the Facebook feed and Instagram Stories, published under the Eastern Morris City Lifestyle account.

What does a 2.30% click-through rate mean?

Click-through rate is clicks divided by impressions. At 2.30%, roughly 23 of every 1,000 times the ad was shown resulted in a click through to the dealership.

Does this kind of campaign work for car dealerships?

It works for awareness and consideration rather than same-week sales. Vehicle purchases involve months of research, so the value is being the dealership people already recognize when they start looking.

Can my dealership run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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