Case Study • Medical Spa • Aiken, South Carolina

Aiken Medical Aesthetics Case Study: 19,022 Impressions in 30 Days

Aiken Medical Aesthetics ran a 30-day Facebook and Instagram campaign with Aiken City Lifestyle, managed by City Lifestyle, alongside its print ad in the magazine. From April 26 to May 25, 2026, the co-branded ads earned 19,022 impressions, 577 clicks and a 3.03% click-through rate within 10 miles of Aiken.

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At a glance

ClientAiken Medical Aesthetics
IndustryBeauty, medical spas
MarketAiken, South Carolina (10-mile radius)
ChannelsPrint, Facebook and Instagram
Duration30 days (Apr 26 to May 25, 2026)
PublisherAiken City Lifestyle

30-Day Results

What were the results?

In one month, the co-branded Facebook and Instagram campaign delivered the following for Aiken Medical Aesthetics.

19,022

Impressions

Total times the ads appeared in Facebook and Instagram feeds.

577

Clicks

Clicks on Learn More through to the practice's City Lifestyle page.

3.03%

Click-Through Rate

Clicks divided by impressions. About 30 of every 1,000 views led to a click.

Days Live

Running in the feed while the same households had the print ad at home.

Campaign active April 26 to May 25, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Aiken Medical Aesthetics wanted to increase awareness and drive traffic from prospective patients ready to begin their wellness and aesthetic journey with a trusted provider.

Campaign efforts focused on the practice's natural, balanced approach to aesthetics. Through trust-driven messaging, the campaign emphasized its commitment to enhancing results in a subtle, refined way, positioning it as a go-to provider for clients who value both science-backed treatments and a holistic philosophy of care.

About Aiken Medical Aesthetics

Aiken Medical Aesthetics is a medical spa in Aiken, South Carolina, with medspa services, skin care specialists, hair removal specialists and estheticians. It advertises with Aiken City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Aiken City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 21 to 65+
Location: 10-mile radius of Aiken, South Carolina
Gender: men and women
Household income: top 10% to 25% of ZIP codes

Interests

Facial care
Natural skin care
Beauty

Ad Creative

What did the ads look like?

This campaign is a clear look at print and social working together. The same photography and the same Natural, Holistic Approach message ran as a full-page ad in Aiken City Lifestyle and as a co-branded Facebook and Instagram ad, so households saw one consistent brand in the magazine and in the feed.

Facebook feed

Print ad in the magazine

Print ad for Aiken Medical Aesthetics in Aiken City Lifestyle, Voted Best of South Carolina 2025, listing medspa and skin care services with contact details

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We designed the ad

One set of creative was adapted for both channels, a full page for the magazine and a square version for the Facebook and Instagram feeds.

We managed the campaign

The ads ran for 30 days, targeted to adults within 10 miles of Aiken in the top 10% to 25% of ZIP codes by household income, with interests in facial care, skin care and beauty.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the practice could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Run the same creative in both places

The magazine ad and the social ad shared one look and one message. People who saw both recognized the second one immediately.

Awards earn their space

Voted Best of South Carolina did more work than any adjective could. Third-party proof travels well in a category built on trust.

Target by income where it matters

Elective aesthetic treatments are discretionary spending. Focusing on the top ZIP codes put the budget in front of people who could act on it.

Show the team

Photography of the actual practitioners, rather than stock imagery, is what makes a medical spa feel like a place rather than a service.

FAQ

Frequently asked questions

How long did the Aiken Medical Aesthetics campaign run?

30 days, from April 26 to May 25, 2026.

Which channels did the campaign use?

Print and social together. A full-page ad ran in Aiken City Lifestyle, and co-branded ads ran on Facebook and Instagram under the Aiken City Lifestyle account.

What does a 3.03% click-through rate mean?

Click-through rate is clicks divided by impressions. At 3.03%, roughly 30 of every 1,000 times the ad was shown resulted in a click on the Learn More button.

Does running print and social together actually help?

That is the intent behind the pairing. The magazine reaches the household and the social ads reach the same people on their phones, so the brand shows up twice in different contexts. City Lifestyle targets the digital campaign to the same neighborhoods the magazine mails to.

Can my medical spa or beauty practice run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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