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Case Study • Thermography • Leawood, Kansas

Leawood Thermography Case Study: 57,686 Impressions in 90 Days

Leawood Thermography ran a 90-day Facebook and Instagram campaign with Leawood City Lifestyle, managed by City Lifestyle, to educate prospective patients about thermography scanning. From May 19 to August 17, 2026, the co-branded ads earned 57,686 impressions, 2,294 clicks and a 3.98% click-through rate within 10 miles of Leawood, Kansas.

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At a glance
  • ClientLeawood Thermography
  • IndustryHealth and wellness, thermography
  • MarketLeawood, Kansas (10-mile radius)
  • PlatformsFacebook and Instagram
  • Duration90 days (May 19 to Aug 17, 2026)
  • PublisherLeawood City Lifestyle
90-Day Results

What were the results?

Over three months, the co-branded Facebook and Instagram campaign delivered the following for Leawood Thermography. It was the strongest click-through rate of any campaign in this set.

57,686
Impressions

Total times the ads appeared in the Facebook feed and Instagram Stories.

2,294
Clicks

Clicks on the Book Now button through to appointment booking.

3.98%
Click-Through Rate

Clicks divided by impressions. About 40 of every 1,000 views led to a click.

90
Days Live

A full quarter of continuous education in front of the same local households.

Campaign active May 19 to August 17, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Leawood Thermography wanted to drive website traffic and appointment bookings by educating prospective patients about its pain-free, no-radiation, no-compression thermography scans.

Campaign efforts highlighted the practice's proactive approach to whole-body wellness, its thorough reporting process reviewed by at least three physicians plus Dr. Chad Hawk, and a warm, professional environment focused on women's wellness.

About Leawood Thermography

Leawood Thermography provides professional thermography scans in Leawood, Kansas, with reports reviewed by multiple physicians. The practice advertises with Leawood City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Leawood City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics
  • Age range: 21 to 65+
  • Location: 10-mile radius of Leawood, Kansas
  • Gender: men and women
Interests
  • Health and wellness
  • Healthcare and medical services
  • Personal well-being
Ad Creative

What did the ads look like?

City Lifestyle designed co-branded creative that ran under the Leawood City Lifestyle name in the Facebook feed and Instagram Stories. A real thermographic scan image carried the message, paired with a Book Now button linking to appointment booking.

Facebook feed
Facebook feed ad for Leawood Thermography from Leawood City Lifestyle reading A New Way to See Your Health over a thermographic scan with a Book Now button
Instagram Story
Instagram Story ad for Leawood Thermography reading Experience Thermography, advanced care for wellness and early detection, with a Book now button
How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

1

We designed the ad

Creative led with an actual scan image and plain-language copy about what thermography is, sized for the Facebook feed and vertical Instagram Stories.

2

We managed the campaign

The ads ran for 90 days, targeted to adults within 10 miles of Leawood with interests in health and wellness, healthcare services and personal well-being.

3

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the practice could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Teach, then ask

Most people do not know what thermography is. Leading with an explanation rather than an offer produced a 3.98% click rate, the highest in this set.

Show the unfamiliar thing

A real scan image is arresting in a feed of ordinary photography. Curiosity is a legitimate reason for someone to stop scrolling.

Name the objections

No radiation, no compression, no pain. Saying so up front removes the hesitations people bring to any kind of scan.

Book, do not browse

A Book Now button sends people to a specific action. For appointment-based practices, that is a shorter path than sending traffic to a homepage.

FAQ

Frequently asked questions

How long did the Leawood Thermography campaign run?

90 days, from May 19 to August 17, 2026.

Which platforms did the ads run on?

Facebook and Instagram. Placements included the Facebook feed and Instagram Stories, published under the Leawood City Lifestyle account.

What does a 3.98% click-through rate mean?

Click-through rate is clicks divided by impressions. At 3.98%, roughly 40 of every 1,000 times the ad was shown resulted in a click on the Book Now button.

Why did this campaign perform better than the others?

Two things stand out. The service is unfamiliar enough that the ad itself was interesting, and the creative used a real scan image rather than stock photography. Curiosity plus a clear next step produced the highest click rate in this group.

Can my health and wellness practice run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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