Bennett Eye Institute ran a 30-day Facebook and Instagram campaign with Kona Coast City Lifestyle, managed by City Lifestyle, to introduce its new Hilo office and a free-glasses offer for new patients. From April 18 to May 18, 2024, the co-branded ads earned 37,000 impressions, 1,203 clicks and a 3.25% click-through rate, reaching people within 15 miles of Hilo an average of 2.95 times each.
In one month, the co-branded Facebook and Instagram campaign delivered the following for Bennett Eye Institute.
Total times the ads appeared in Facebook and Instagram feeds and Reels.
Average number of times each person saw an ad during the campaign.
Clicks on the Get Offer button to Bennett Eye Institute's page.
Clicks divided by impressions. About 33 of every 1,000 views led to a click.
Campaign active April 18 to May 18, 2024.
Bennett Eye Institute wanted to drive new patient acquisition at its Hilo office by promoting a special offer: new patients receive a complimentary pair of single-lens glasses.
Rather than a general awareness message, the campaign led with the offer and a direct Get Offer call to action, so every click was a potential new patient walking into a newly opened location.
Bennett Eye Institute provides eye care on Hawaii's Big Island, including an office in Hilo. The practice advertises with Kona Coast City Lifestyle in print and on Facebook and Instagram.
Targeting mirrored the households that already receive Kona Coast City Lifestyle in print, then reached that same audience on Facebook and Instagram.
City Lifestyle designed co-branded creative that ran under the Kona Coast City Lifestyle name in the Facebook feed, Instagram Reels and the Instagram feed. Every placement announced the new Hilo office, led with the free-glasses offer for new patients and used a Get Offer button linking to Bennett Eye Institute's page on citylifestyle.com.
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
Headlines, visuals and copy were built around the new Hilo office and the free-glasses offer, sized for Facebook feed, Instagram feed and Reels placements.
The ads ran for 30 days across Facebook and Instagram, targeted to adults within 15 miles of Hilo with interests in health and wellness, eyewear and lenses.
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the client could check at any time.
A concrete offer, free single-lens glasses for new patients, gave people a reason to act now. That shows in the 3.25% click-through rate.
A 15-mile radius around Hilo kept the ads in front of people who could actually visit the new office.
Running under the Kona Coast City Lifestyle name gave a newly opened office a familiar local endorsement from day one.
Each person saw the ads an average of 2.95 times in 30 days, enough repetition to make a new location feel established.
30 days, from April 18 to May 18, 2024.
Facebook and Instagram. Placements included the Facebook feed, the Instagram feed and Instagram Reels, all published under the Kona Coast City Lifestyle account.
Click-through rate is clicks divided by impressions. At 3.25%, roughly 33 of every 1,000 times the ad was shown resulted in a click on the Get Offer button.
37,000 impressions at a frequency of 2.95 works out to roughly 12,500 people in the Hilo area, each seeing the ads close to three times over the month.
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions starting at 15,000 and a real-time dashboard to track results.
Request a plan for your marketTell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.
