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Case Study • Restaurant • Maple Grove, Minnesota

Great Greek Grill Case Study: 18,625 Impressions in 30 Days

The Great Greek Mediterranean Grill ran a 30-day Facebook and Instagram campaign with Maple Grove City Lifestyle, managed by City Lifestyle, to drive online orders and menu discovery. From May 4 to June 3, 2026, the co-branded ads earned 18,625 impressions, 687 clicks and a 3.69% click-through rate within 10 miles of Maple Grove.

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At a glance
  • ClientThe Great Greek Mediterranean Grill
  • IndustryFood and beverage, restaurants
  • MarketMaple Grove, Minnesota (10-mile radius)
  • PlatformsFacebook and Instagram
  • Duration30 days (May 4 to Jun 3, 2026)
  • PublisherMaple Grove City Lifestyle
30-Day Results

What were the results?

In one month, the co-branded Facebook and Instagram campaign delivered the following for The Great Greek Mediterranean Grill.

18,625
Impressions

Total times the carousel ads appeared in Facebook and Instagram feeds.

687
Clicks

Clicks on See Details through to the menu and online ordering.

3.69%
Click-Through Rate

Clicks divided by impressions. About 37 of every 1,000 views led to a click.

30
Days Live

A full month in front of the same households, across several dinner decisions.

Campaign active May 4 to June 3, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

The Great Greek Mediterranean Grill wanted to drive website traffic and increase online orders by showcasing its fresh, flavorful menu.

Campaign efforts featured vibrant creative highlighting popular dishes, encouraging viewers to explore the menu and order directly through the restaurant's website. Through appetizing visuals and food-focused messaging, the campaign positioned the restaurant as a go-to destination for fresh, high-quality cuisine.

About The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill serves Greek and Mediterranean food in Maple Grove, Minnesota, with dine-in and online ordering. It advertises with Maple Grove City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive Maple Grove City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics
  • Age range: 18 to 65+
  • Location: 10-mile radius of Maple Grove, Minnesota
  • Gender: men and women
Interests
  • Local food
  • Greek cuisine
  • Mediterranean cuisine
  • Restaurants and dining
Ad Creative

What did the ads look like?

City Lifestyle built a co-branded carousel that ran under the Maple Grove City Lifestyle name across Facebook and Instagram. Each card featured a different part of the menu, gyros, salads and bowls, entrees, so one ad did the work of several, with a See Details button to the menu.

Facebook feed
Facebook feed carousel ad for The Great Greek Mediterranean Grill from Maple Grove City Lifestyle showing a Gyros and More card with a See details button
Carousel, second card
Second carousel card for The Great Greek Mediterranean Grill showing a Salads and Bowls dish with a See details button
How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

1

We designed the ad

Food photography was built into a multi-card carousel, one card per menu category, so viewers could swipe through the range rather than see a single dish.

2

We managed the campaign

The ads ran for 30 days, targeted to adults within 10 miles of Maple Grove with interests in local food, Greek and Mediterranean cuisine and dining out.

3

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the restaurant could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Food sells itself

Good photography of actual dishes needs very little copy around it. The 3.69% click rate came from appetite, not argument.

Carousels suit menus

Restaurants lose people when one dish does not appeal. Several cards give everyone something, which is exactly what the format is for.

Send people to order

The button went to the menu and online ordering, not a homepage. For restaurants, the shortest path from hungry to ordering wins.

Stay in front of them all month

People decide where to eat several times a week. Thirty days of presence catches those decisions as they come, rather than betting on one.

FAQ

Frequently asked questions

How long did the Great Greek Grill campaign run?

30 days, from May 4 to June 3, 2026.

Which platforms did the ads run on?

Facebook and Instagram, published under the Maple Grove City Lifestyle account as a co-branded carousel.

What does a 3.69% click-through rate mean?

Click-through rate is clicks divided by impressions. At 3.69%, roughly 37 of every 1,000 times the ad was shown resulted in a click through to the menu.

Why use a carousel instead of a single image?

A carousel lets a restaurant show several menu categories in one ad. If the first dish does not appeal, the next card might, and swiping is itself a signal of interest that helps the ad perform.

Can my restaurant run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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Your Turn

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Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.

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