Case Study • Personal Training • Rochester, New York

Affronti Fitness Case Study: 52,322 Impressions in 90 Days

Affronti Fitness ran a 90-day Facebook and Instagram campaign with ROC City Lifestyle, managed by City Lifestyle, to reach adults over 50 considering personal training. From June 1 to August 30, 2026, the co-branded ads earned 52,322 impressions, 1,899 clicks and a 3.63% click-through rate within 10 miles of Rochester.

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At a glance

ClientAffronti Fitness
IndustryFitness, personal training
MarketRochester, New York (10-mile radius)
PlatformsFacebook and Instagram
Duration90 days (Jun 1 to Aug 30, 2026)
PublisherROC City Lifestyle

90-Day Results

What were the results?

Over three months, the co-branded Facebook and Instagram campaign delivered the following for Affronti Fitness.

52,322

Impressions

Total times the ads appeared in the Facebook feed and Instagram Stories.

1,899

Clicks

Clicks on Learn More through to the studio's site and trial offer.

3.63%

Click-Through Rate

Clicks divided by impressions. About 36 of every 1,000 views led to a click.

Days Live

A full summer of presence while people weighed starting a program.

Campaign active June 1 to August 30, 2026. Bronze tier package.

The Goal

What was the goal of the campaign?

Affronti Fitness wanted to encourage people to book a training session by showcasing its personalized coaching, customized workouts, nutrition plans and four-session, one-week trial offer.

Campaign efforts emphasized that Affronti Fitness does not take a one-size-fits-all approach, instead creating safe, individualized training plans designed to help adults over 50 build strength, stay active and train for long-term longevity.

About Affronti Fitness

Affronti Fitness is a personal training studio on Monroe Avenue in Rochester, New York, tailored for adults 50 and over. It advertises with ROC City Lifestyle in print and on Facebook and Instagram.

Target Audience

Who did the campaign target?

Targeting mirrored the households that already receive ROC City Lifestyle in print, then reached that same audience on Facebook and Instagram.

Demographics

Age range: 35 to 65+
Location: 10-mile radius of Rochester, New York
Gender: men and women

Interests

Health and wellness
Fitness services
Physical fitness
Strength training

Ad Creative

What did the ads look like?

City Lifestyle designed co-branded creative that ran under the ROC City Lifestyle name in the Facebook feed and Instagram Stories. Train for the Next Chapter spoke directly to the over-50 audience, with a Tailored for adults 50+ badge making the fit obvious at a glance.

Facebook feed

Instagram Story

How It Worked

How did City Lifestyle run the campaign?

City Lifestyle handled the creative, the targeting and the reporting from start to finish.

We designed the ad

Creative was built around a single promise, training for longevity rather than appearance, sized for the Facebook feed and vertical Instagram Stories.

We managed the campaign

The ads ran for 90 days, targeted to adults 35 and over within 10 miles of Rochester with interests in fitness services, physical fitness and strength training.

We reported the results

Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the studio could check at any time.

Key Takeaways

What can local businesses learn from this campaign?

Name who it is for

Tailored for adults 50+ on the creative does more than any targeting setting. People self-select when you tell them plainly the service was built for them.

Sell the outcome they want

Feel stronger, move better, live longer beats any promise about appearance for this audience. Know what your customers are actually buying.

A trial removes the risk

Four sessions over one week is a small commitment for someone who has not trained in years. Lower the first step and more people take it.

Ninety days suits slow decisions

Starting a fitness program is a decision people put off. A quarter of steady presence catches them on the week they finally feel ready.

FAQ

Frequently asked questions

How long did the Affronti Fitness campaign run?

90 days, from June 1 to August 30, 2026.

Which platforms did the ads run on?

Facebook and Instagram. Placements included the Facebook feed and Instagram Stories, published under the ROC City Lifestyle account.

What does a 3.63% click-through rate mean?

Click-through rate is clicks divided by impressions. At 3.63%, roughly 36 of every 1,000 times the ad was shown resulted in a click through to the studio.

Does narrowing the audience hurt reach?

It reduces the number of people who see the ad but usually improves how they respond. Naming adults 50 and over in the creative meant the audience that mattered recognized itself immediately, which is reflected in the 3.63% click rate over three months.

Can my gym or studio run a campaign like this?

Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.

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