Wolterman Law Office Case Study: 58,664 Impressions in 90 Days
Wolterman Law Office ran a 90-day Facebook and Instagram campaign with Loveland Lifestyle, managed by City Lifestyle, to drive consultation bookings for estate planning and probate services. From November 16, 2025 to February 14, 2026, the co-branded ads earned 58,664 impressions, 1,872 clicks and a 3.19% click-through rate within 10 miles of Loveland, Ohio.
- ClientWolterman Law Office
- IndustryLegal services, estate planning and probate
- MarketLoveland, Ohio (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Nov 16, 2025 to Feb 14, 2026)
- PublisherLoveland Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Wolterman Law Office.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Wolterman Law Office website.
Clicks divided by impressions. About 32 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active November 16, 2025 to February 14, 2026. Bronze tier package.
What was the goal of the campaign?
Wolterman Law wanted to drive website traffic and increase consultation bookings from people seeking estate planning and probate services.
Campaign efforts focused on clean visuals that reinforce trust, highlighting more than a decade of experience and convenient locations, positioning the firm as a reliable partner for important legal decisions.
Wolterman Law Office is a law firm in Loveland, Ohio, focused on estate planning and probate, with more than a decade of experience. It advertises with Loveland Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Loveland Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Loveland, Ohio
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Legal services
- Law
- Financial services
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Loveland Lifestyle name on Facebook and Instagram. Photos of the attorneys and the office carried a trusted-guidance message.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired photos of the attorneys and their office with a clear, trust-focused message, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Loveland, Ohio, with interests in legal services, law and financial services.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Trust comes first
People choose an estate planning attorney they feel they can trust. Showing the people behind the firm helps.
Professional services can perform on social
A 3.19% click-through rate shows that legal services can earn strong engagement when the message is clear and local.
Mention convenience
Highlighting convenient locations removes a practical reason someone might put off a consultation.
Give it time
Estate planning is a decision people delay. Ninety days kept the firm in front of local households until they were ready.
Frequently asked questions
How long did the Wolterman Law Office campaign run?
90 days, from November 16, 2025 to February 14, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Loveland Lifestyle account.
What does a 3.19% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.19%, roughly 32 of every 1,000 times the ad was shown resulted in a click.
Can law firms advertise this way?
Yes. Many professional service firms use co-branded social ads to build local awareness. City Lifestyle keeps the creative clean and professional, and the firm approves everything before it runs.
Can my professional services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.