Reineke Family Dealerships Case Study: 53,964 Impressions in 90 Days
Reineke Family Dealerships ran a 90-day Facebook and Instagram campaign with Sandusky Bay City Lifestyle, managed by City Lifestyle, to keep the dealership top of mind for shoppers ready to buy their next vehicle. From February 25 to May 26, 2026, the co-branded ads earned 53,964 impressions, 1,372 clicks and a 2.54% click-through rate within 10 miles of Sandusky Bay, Ohio.
- ClientReineke Family Dealerships
- IndustryAuto, car dealership
- MarketSandusky Bay, Ohio (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Feb 25 to May 26, 2026)
- PublisherSandusky Bay City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Reineke Family Dealerships.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Reineke Family Dealerships website.
Clicks divided by impressions. About 25 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active February 25 to May 26, 2026. Bronze tier package.
What was the goal of the campaign?
Reineke Family Dealerships wanted to drive website traffic and keep the dealership top of mind for shoppers ready to purchase their next vehicle.
Campaign efforts focused on its selection of luxury vehicles, customer service and convenience, including complimentary vehicle pickup and delivery. Trust-focused messaging highlighted the family-owned legacy and its commitment to lasting customer relationships.
Reineke Family Dealerships is a family-owned group of dealerships serving Sandusky Bay, Ohio, offering luxury vehicles, service and complimentary pickup and delivery. It advertises with Sandusky Bay City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Sandusky Bay City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 20 to 65+
- Location: 10-mile radius of Sandusky Bay, Ohio
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Used cars
- Luxury vehicles
- Engaged shoppers
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Sandusky Bay City Lifestyle name on Facebook and Instagram, alongside the print ad. A luxury vehicle and a complimentary pickup and delivery offer led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative featured a luxury vehicle with the complimentary pickup and delivery message, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Sandusky Bay, Ohio, with interests in used cars and luxury vehicles.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Lead with convenience
Complimentary pickup and delivery is a concrete benefit that sets the dealership apart.
Family-owned is a selling point
A family legacy signals trust in a category where buyers often expect a hard sell.
Stay top of mind
Ninety days kept the dealership in front of local shoppers until they were ready for their next vehicle.
Target by income and interest
Reaching higher-income ZIP codes interested in luxury and used vehicles focused the budget on likely buyers.
Frequently asked questions
How long did the Reineke Family Dealerships campaign run?
90 days, from February 25 to May 26, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Sandusky Bay City Lifestyle account.
What does a 2.54% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.54%, roughly 25 of every 1,000 times the ad was shown resulted in a click.
How do auto dealers use local magazine advertising?
Dealers use the magazine and co-branded social ads together to reach affluent local households. The publication's name adds a local, trusted feel that standard dealer ads often lack.
Can my auto business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.