Ivybrook Academy Case Study: 15,626 Impressions in 30 Days
Ivybrook Academy ran a 30-day Facebook and Instagram campaign with Johnson County City Lifestyle, managed by City Lifestyle, to build awareness for its preschool opening and encourage families to schedule tours. From July 18 to August 16, 2026, the co-branded ads earned 15,626 impressions, 621 clicks and a 3.97% click-through rate within 10 miles of Johnson County, Kansas.
- ClientIvybrook Academy
- IndustryEducation, preschool
- MarketJohnson County, Kansas (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jul 18 to Aug 16, 2026)
- PublisherJohnson County City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Ivybrook Academy.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Ivybrook Academy website.
Clicks divided by impressions. About 40 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active July 18 to August 16, 2026. Bronze tier package.
What was the goal of the campaign?
Ivybrook Academy wanted to build awareness for its preschool opening, send prospective families to its website and encourage parents to schedule tours.
Campaign efforts highlighted its warm, nurturing learning environment and a curriculum inspired by Reggio Emilia and Montessori, positioning Ivybrook as a more personalized option for early childhood education.
Ivybrook Academy is a preschool in Johnson County, Kansas, with a curriculum inspired by Reggio Emilia and Montessori philosophies. It advertises with Johnson County City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Johnson County City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Johnson County, Kansas
- Gender: men and women
- Parents with preschoolers
- Parents
- Child care
- Private school
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Johnson County City Lifestyle name on Facebook and Instagram, alongside the print ad. A Nurturing Young Minds message and enrollment details led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired a family photo with a Nurturing Young Minds message and enrollment information, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to parents of preschoolers within 10 miles of Johnson County, Kansas, with interests in child care and private school.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Time it to enrollment
Running in late summer reached parents right as they were making preschool decisions.
Target parents directly
Interests in preschool, child care and private school focused the ads on families with young children.
Name the approach
Mentioning Reggio Emilia and Montessori speaks to parents who are already looking for that kind of program.
Ask for a tour
For a school, the tour is where families decide. Driving people toward it matches how they choose.
Frequently asked questions
How long did the Ivybrook Academy campaign run?
30 days, from July 18 to August 16, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Johnson County City Lifestyle account.
What does a 3.97% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.97%, roughly 40 of every 1,000 times the ad was shown resulted in a click.
How did Ivybrook Academy's click rate compare?
At 3.97%, it is one of the highest click-through rates in City Lifestyle's case studies, and the highest among education campaigns.
Can my school or education business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.