Ryan Lehrman Case Study: 65,871 Impressions in 90 Days
Ryan Lehrman, a senior mortgage banker, ran a 90-day Facebook and Instagram campaign with Paradise Valley City Lifestyle, managed by City Lifestyle, to build awareness and interest among prospective homebuyers. From March 9 to June 6, 2026, the co-branded ads earned 65,871 impressions, 1,000 clicks and a 1.52% click-through rate within 15 miles of Paradise Valley, Arizona.
- ClientRyan Lehrman, Senior Mortgage Banker
- IndustryFinancial services, mortgage lending
- MarketParadise Valley, Arizona (15-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Mar 9 to Jun 6, 2026)
- PublisherParadise Valley City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Ryan Lehrman.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to Ryan Lehrman's page.
Clicks divided by impressions. About 15 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active March 9 to June 6, 2026. Bronze tier package.
What was the goal of the campaign?
Ryan Lehrman wanted to build awareness and generate interest among prospective homebuyers by highlighting his personalized, client-first approach to the mortgage process.
Campaign efforts focused on his commitment to building trust, giving clear guidance and delivering lending solutions tailored to each client's needs.
Ryan Lehrman is a senior mortgage banker serving Paradise Valley, Arizona, known for a personalized, client-first approach to the mortgage process. He advertises with Paradise Valley City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Paradise Valley City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 18 to 65+
- Location: 15-mile radius of Paradise Valley, Arizona
- Gender: men and women
- First-time home buyers
- Mortgage loans
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Paradise Valley City Lifestyle name on Facebook and Instagram, including Reels, alongside the print ad. Ryan's portrait and a personal, trust-focused message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative put Ryan's portrait and a clear message about personal guidance front and center, sized for the Facebook feed, Instagram and Reels.
We managed the campaign
The ads ran for 90 days, targeted to adults within 15 miles of Paradise Valley, Arizona, with interests in first-time home buying and mortgage loans.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
People choose people
A mortgage is a relationship. Leading with Ryan himself made the ads about the person, not just the product.
Reach adds up
Over 65,000 impressions in 90 days kept his name in front of local buyers long before they needed a loan.
Clarity over complexity
A simple promise of clear guidance earned 1,000 clicks in a category many people find confusing.
Target first-time buyers
Interests in first-time home buying and mortgage loans focused the reach on people likely to need guidance.
Frequently asked questions
How long did Ryan Lehrman's campaign run?
90 days, from March 9 to June 6, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Paradise Valley City Lifestyle account.
What does a 1.52% click-through rate mean?
Click-through rate is clicks divided by impressions. At 1.52%, roughly 15 of every 1,000 times the ad was shown resulted in a click.
Can a mortgage professional advertise with City Lifestyle?
Yes. Co-branded ads with a local magazine help individual professionals like mortgage bankers and agents build name recognition with homebuyers in their market.
Can my financial or professional services business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.