Platzke Real Estate Case Study: 55,495 Impressions in 30 Days
Platzke Real Estate ran a 30-day Facebook and Instagram campaign with Eden Prairie Lifestyle, managed by City Lifestyle, to drive website traffic from prospective buyers and sellers. From September 7 to October 6, 2026, the co-branded ads earned 55,495 impressions, 1,767 clicks and a 3.53% click-through rate within 20 miles of Eden Prairie, Minnesota.
- ClientPlatzke Real Estate
- IndustryReal estate, real estate agents
- MarketEden Prairie, Minnesota (20-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Sep 7 to Oct 6, 2026)
- PublisherEden Prairie Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Platzke Real Estate.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Platzke Real Estate and Marshall Farm websites.
Clicks divided by impressions. About 35 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active September 7 to October 6, 2026. Gold tier package.
What was the goal of the campaign?
Platzke Real Estate wanted to drive website traffic from prospective buyers and sellers by showcasing available properties and the team's success in selling homes.
Campaign efforts paired imagery of homes for sale at The Bluffs at Marshall Gardens, a new community on 70 acres of protected land, with photos of previously sold properties to highlight the team's expertise, build confidence with potential clients and encourage people to get started on their real estate journey.
Platzke Real Estate Group is a real estate team in Eden Prairie, Minnesota, representing buyers and sellers and marketing new construction at Marshall Farm alongside Wooddale Builders and Johnson Reiland Builders & Remodelers. It advertises with Eden Prairie Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Eden Prairie Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 18 to 65+
- Location: 20-mile radius of Eden Prairie, Minnesota
- Gender: men and women
- Real estate appraisal
- Real estate investing
- Property finder
- Zillow
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Eden Prairie Lifestyle name on Facebook and Instagram, alongside the print ad. An aerial view of the new community and a Now Selling in Eden Prairie message led the ads, with a carousel of homes on Instagram Reels.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used aerial photography of The Bluffs at Marshall Gardens and photos of finished homes with a Now Selling in Eden Prairie message, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 30 days, targeted to adults within 20 miles of Eden Prairie, Minnesota, with interests in real estate appraisal, real estate investing and property search.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Lead with the property
An aerial view of a new community gives buyers something concrete to click on, not just an agent's name.
Show sold homes too
Pairing listings with previously sold properties tells buyers and sellers the team closes deals.
Widen the radius for real estate
People shopping for a home in Eden Prairie often live 20 miles away today. A wider radius reached them.
A month can be enough
Thirty days at Gold tier produced 1,767 clicks, showing that a concentrated push around a launch pays off.
Frequently asked questions
How long did the Platzke Real Estate campaign run?
30 days, from September 7 to October 6, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Eden Prairie Lifestyle account.
What does a 3.53% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.53%, roughly 35 of every 1,000 times the ad was shown resulted in a click.
How many people clicked through to the website?
1,767 people clicked through in 30 days, from 55,495 impressions, a 3.53% click-through rate.
Can my real estate business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.