JazFit Palm Beach Pilates Case Study: 16,221 Impressions in 30 Days
JazFit Palm Beach Pilates ran a 30-day Facebook and Instagram campaign with Palm Beach City Lifestyle, managed by City Lifestyle, to encourage new clients to sign up for classes. From August 22 to September 21, 2026, the co-branded ads earned 16,221 impressions, 496 clicks and a 3.06% click-through rate within 10 miles of Palm Beach, Florida.
- ClientJazFit Palm Beach Pilates
- IndustryFitness, Pilates
- MarketPalm Beach, Florida (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Aug 22 to Sep 21, 2026)
- PublisherPalm Beach City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for JazFit Palm Beach Pilates.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the JazFit Palm Beach website.
Clicks divided by impressions. About 31 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active August 22 to September 21, 2026. Bronze tier package.
What was the goal of the campaign?
JazFit Palm Beach Pilates wanted to encourage people to sign up for classes by showing the studio's approach to total-body wellness.
Creative featured members in class and highlighted the variety of workout options, giving prospective clients a glimpse of the experience. The campaign promoted a first class free offer as an inviting incentive for new clients to try a class and take the first step toward building strength, balance and personal growth.
JazFit Palm Beach is a Pilates studio in West Palm Beach, Florida, offering a range of class formats built around total-body wellness, strength and balance. It advertises with Palm Beach City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Palm Beach City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 22 to 65+
- Location: 10-mile radius of Palm Beach, Florida
- Gender: men and women
- Pilates
- Physical fitness
- Barre
- SoulCycle
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Palm Beach City Lifestyle name on Facebook and Instagram, alongside the print ad. A group photo in the studio and the lines Pilates Beyond Movement and Power. Precision. Presence. led the ads, with a Learn more button.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired a group photo in the studio with the lines Pilates Beyond Movement and Power. Precision. Presence., sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Palm Beach, Florida, with interests in Pilates, physical fitness, barre and SoulCycle.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Lead with a low-risk offer
A first class free offer lowers the barrier for someone who has never tried Pilates and gives the ad a clear reason to click.
Show the people
A group photo in the studio shows the community a new client would be joining, which matters as much as the workout itself.
Target adjacent interests
Reaching people interested in barre and SoulCycle, not only Pilates, found an audience already paying for boutique fitness close to home.
Say what the studio stands for
Short lines like Pilates Beyond Movement and Power. Precision. Presence. set the tone of the studio before anyone walked in.
Frequently asked questions
How long did the JazFit Palm Beach Pilates campaign run?
30 days, from August 22 to September 21, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Palm Beach City Lifestyle account.
What does a 3.06% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.06%, roughly 31 of every 1,000 times the ad was shown resulted in a click.
Do Pilates and fitness studios do well with social ads?
Yes. Fitness is a visual, local category, and people often look for a studio close to home. Three fitness businesses in City Lifestyle's case studies earned click-through rates above 3%.
Can my fitness business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.