Refresh Medical Spa Case Study: 95,990 Impressions in 90 Days
Refresh Medical Spa ran a 90-day Facebook and Instagram campaign with Johnson County City Lifestyle, managed by City Lifestyle, to drive website traffic and consultation bookings. From June 17 to September 16, 2026, the co-branded ads earned 95,990 impressions, 3,252 clicks and a 3.39% click-through rate within 15 miles of Johnson County, Kansas.
- ClientRefresh Medical Spa
- IndustryBeauty, medical spa
- MarketJohnson County, Kansas (15-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jun 17 to Sep 16, 2026)
- PublisherJohnson County City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Refresh Medical Spa.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Refresh Medical Spa website.
Clicks divided by impressions. About 34 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active June 17 to September 16, 2026. Silver tier package.
What was the goal of the campaign?
Refresh Medical Spa wanted to drive website traffic and encourage prospective clients to book consultations for its range of services.
Campaign efforts highlighted its focus on natural-looking results and a positive, welcoming environment where clients can build trust and feel more confident. Modern imagery of the team and the spa brought that experience to life.
Refresh Medical Spa is a medical spa in Johnson County, Kansas, focused on natural-looking results in a welcoming environment. It advertises with Johnson County City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Johnson County City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 25 to 65+
- Location: 15-mile radius of Johnson County, Kansas
- Gender: men and women
- Facial and skin care
- Medical spas
- Beauty
- Cosmetics
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Johnson County City Lifestyle name on Facebook and Instagram, alongside the print ad. A team photo and an Experience the Refresh difference message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative featured the Refresh team and the spa with an Experience the Refresh difference message, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 90 days, targeted to adults within 15 miles of Johnson County, Kansas, with interests in facial and skin care, medical spas and beauty.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the team
A photo of the whole team makes a medical spa feel approachable and builds trust before the first visit.
Promise natural results
Many people considering aesthetic treatments worry about looking overdone. Natural-looking results speaks directly to that.
Scale pays off
As a Silver tier campaign, it delivered 95,990 impressions, the most of any City Lifestyle case study.
Ask for a consultation
A consultation is the right first step for a service people want to understand before they commit.
Frequently asked questions
How long did the Refresh Medical Spa campaign run?
90 days, from June 17 to September 16, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Johnson County City Lifestyle account.
What does a 3.39% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.39%, roughly 34 of every 1,000 times the ad was shown resulted in a click.
How many clicks did the campaign produce?
3,252 clicks over 90 days, from 95,990 impressions, for a 3.39% click-through rate.
Can my medical spa or wellness business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.