Burke Fitness Case Study: 17,311 Impressions in 30 Days
Burke Fitness ran a 30-day Facebook and Instagram campaign with Mount Juliet Lifestyle, managed by City Lifestyle, to encourage new member sign-ups. From February 16 to March 15, 2026, the co-branded ads earned 17,311 impressions, 533 clicks and a 3.08% click-through rate within 10 miles of Mount Juliet, Tennessee.
- ClientBurke Fitness
- IndustryFitness, personal training
- MarketMount Juliet, Tennessee (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Feb 16 to Mar 15, 2026)
- PublisherMount Juliet Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Burke Fitness.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Burke Fitness website.
Clicks divided by impressions. About 31 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active February 16 to March 15, 2026. Bronze tier package.
What was the goal of the campaign?
Burke Fitness wanted to drive traffic to its website and encourage prospective members to take the first step toward signing up.
Campaign efforts highlighted Burke Fitness as a supportive community built around energizing workouts and accountability. Empowering messaging showed how members build strength, stay consistent and feel confident.
Burke Fitness is a fitness studio in Mount Juliet, Tennessee, built around energizing workouts, accountability and community. It advertises with Mount Juliet Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Mount Juliet Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65
- Location: 10-mile radius of Mount Juliet, Tennessee
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Health and wellness
- Physical fitness
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Mount Juliet Lifestyle name on Facebook and Instagram. Outdoor group workout photos showed the community in action.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used photos of real group workouts with empowering messaging, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Mount Juliet, Tennessee, with interests in health and wellness and physical fitness.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the community
Group workout photos show what it feels like to belong, which is often the deciding factor for a new member.
Sell the feeling
Strength, consistency and confidence are what people want from a gym. The message focused there.
Time it with new-year goals
Running in February reached people while fitness goals were still top of mind.
Keep the ask small
Visiting the website is a simple first step before someone commits to a membership.
Frequently asked questions
How long did the Burke Fitness campaign run?
30 days, from February 16 to March 15, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Mount Juliet Lifestyle account.
What does a 3.08% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.08%, roughly 31 of every 1,000 times the ad was shown resulted in a click.
Do fitness studios do well with social ads?
Yes. Fitness is a visual, local category, and people often look for a new gym or studio close to home. Two fitness businesses in City Lifestyle's case studies earned click-through rates above 3%.
Can my fitness business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.