Gregorio's Trattoria Case Study: 50,727 Impressions in 90 Days
Gregorio's Trattoria ran a 90-day Facebook and Instagram campaign with Potomac Lifestyle, managed by City Lifestyle, to bring local diners into the restaurant for a meal made to be shared. From July 2 to September 30, 2026, the co-branded ads earned 50,727 impressions, 1,985 clicks and a 3.91% click-through rate within 10 miles of Potomac, Maryland.
- ClientGregorio's Trattoria
- IndustryFood and beverage, Italian restaurant
- MarketPotomac, Maryland (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jul 2 to Sep 30, 2026)
- PublisherPotomac Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Gregorio's Trattoria.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Gregorio's Trattoria menu.
Clicks divided by impressions. About 39 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active July 2 to September 30, 2026. Bronze tier package.
What was the goal of the campaign?
Gregorio's Trattoria wanted to encourage local audiences to visit the restaurant and enjoy a meal made to be shared.
The creative featured families enjoying meals together alongside imagery of the restaurant's dishes, emphasizing the welcoming atmosphere of dining together. Ads highlighted the Readers' Choice and local awards Gregorio's has won, reinforcing its reputation, while messaging showcased the house-made food and the tradition, care and attention that go into every meal.
Gregorio's Trattoria is a family-owned Italian restaurant in Potomac, Maryland, serving fresh-made traditional Italian favorites from its own kitchens, with catering, carry-out and gluten-free menus. It advertises with Potomac Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Potomac Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 20 to 65+
- Location: 10-mile radius of Potomac, Maryland
- Gender: men and women
- Local food
- Pasta
- Online food ordering
- Brunch
- Italian cuisine
- Engaged shoppers
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Potomac Lifestyle name on Facebook and Instagram, matching the restaurant's print ad. A family at the table, the restaurant's signature dishes and the line If it isn't Great then it isn't Gregorio's led the ads, with a See menu button.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative showed a family sharing a meal and a row of signature dishes with a See menu button, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Potomac, Maryland, with interests in local food, pasta, Italian cuisine and online food ordering.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Sell the occasion, not just the food
Families around the table told people what kind of evening to expect, which is what brings a group in.
Show the plates
Photos of real dishes gave hungry scrollers a reason to tap See menu.
Use the awards you have earned
Local recognition is third-party proof. Putting it in the ad borrowed credibility the restaurant had already won.
Match print and social
Running the same look in the magazine and online helps people recognize the restaurant the second time they see it.
Frequently asked questions
How long did the Gregorio's Trattoria campaign run?
90 days, from July 2 to September 30, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Potomac Lifestyle account.
What does a 3.91% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.91%, roughly 39 of every 1,000 times the ad was shown resulted in a click.
How many clicks did the campaign produce?
1,985 clicks over 90 days, from 50,727 impressions, for a 3.91% click-through rate.
Can my restaurant run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.