All World Travel Case Study: 48,437 Impressions in 90 Days
All World Travel ran a 90-day Facebook and Instagram campaign with Albuquerque City Lifestyle, managed by City Lifestyle, to inspire travelers to book their next trip. From July 17 to October 14, 2026, the co-branded ads earned 48,437 impressions, 1,235 clicks and a 2.55% click-through rate within 10 miles of Albuquerque, New Mexico.
- ClientAll World Travel
- IndustryTravel, travel services
- MarketAlbuquerque, New Mexico (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jul 17 to Oct 14, 2026)
- PublisherAlbuquerque City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for All World Travel.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the All World Travel website.
Clicks divided by impressions. Roughly 25 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active July 17 to October 14, 2026. Bronze tier package.
What was the goal of the campaign?
All World Travel wanted to inspire travelers to book their next trip while highlighting the exclusive perks and personalized experiences available through the agency.
Campaign efforts used striking imagery of destinations and travel experiences to capture attention, encourage people to look beyond standard booking options and position All World Travel as the partner for a more elevated trip.
All World Travel is a travel agency in Albuquerque, New Mexico, with award-winning advisors who plan custom trips, from luxury cruises and boutique hotels to VIP perks and exclusive experiences. It advertises with Albuquerque City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Albuquerque City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Albuquerque, New Mexico
- Gender: men and women
- Adventure travel
- Cruises
- Frequent travelers
- Tourism
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Albuquerque City Lifestyle name on Facebook and Instagram, alongside the print ad. Destination photography and the line The World Awaits led a carousel in the Facebook feed, and a four-photo collage ran on Instagram, each with a Book now button.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used destination photography with the line The World Awaits in a Facebook carousel and a photo collage on Instagram, each with a Book now button.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Albuquerque, New Mexico, with interests in adventure travel, cruises and tourism, plus frequent travelers.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Lead with the destination
Photos of safaris, cruise decks and mountain ruins do the inspiring. The agency's role comes after the daydream starts.
Answer the obvious question
The print ad took on Why use an All World Travel advisor directly: customized service, insider knowledge, VIP perks and peace of mind.
Give it time
Trips are planned over weeks, not days. Ninety days kept the agency in front of the same households through the whole decision.
Use the carousel
A carousel let several destinations run in one ad, so different travelers each saw something that fit them.
Frequently asked questions
How long did the All World Travel campaign run?
90 days, from July 17 to October 14, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Albuquerque City Lifestyle account.
What does a 2.55% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.55%, roughly 25 of every 1,000 times the ad was shown resulted in a click.
Do travel agencies do well with social ads?
Yes. Travel is one of the most visual categories on social media, and destination photos earn attention on their own. A 90-day run gave All World Travel time to stay in front of travelers while they planned.
Can my travel business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.