Cherokee Internal Medicine Case Study: 18,082 Impressions in 30 Days
Cherokee Internal Medicine ran a 30-day Facebook and Instagram campaign with Woodstock City Lifestyle, managed by City Lifestyle, to drive website traffic and new patient appointments. From July 21 to August 19, 2026, the co-branded ads earned 18,082 impressions, 694 clicks and a 3.84% click-through rate within 10 miles of Woodstock, Georgia.
- ClientCherokee Internal Medicine
- IndustryHealth and wellness, internal medicine
- MarketWoodstock, Georgia (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jul 21 to Aug 19, 2026)
- PublisherWoodstock City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Cherokee Internal Medicine.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Cherokee Internal Medicine website.
Clicks divided by impressions. About 38 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active July 21 to August 19, 2026. Bronze tier package.
What was the goal of the campaign?
Cherokee Internal Medicine wanted to drive website traffic and encourage prospective patients to schedule an appointment.
Campaign efforts focused on the practice's personalized approach to care, using bright, welcoming imagery of the team and office. The campaign also highlighted that the practice was accepting new commercial and Medicare patients, giving people a clear reason to take the next step.
Cherokee Internal Medicine is an internal medicine practice in Woodstock, Georgia, accepting new commercial and Medicare patients. It advertises with Woodstock City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Woodstock City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 21 to 65+
- Location: 10-mile radius of Woodstock, Georgia
- Gender: men and women
- Health and wellness
- Healthcare and medical services
- Personal well-being
- Wellness
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Woodstock City Lifestyle name on Facebook and Instagram, alongside the print ad. A team photo and a Providing Personal Care message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative featured the care team with a Providing Personal Care message and new patient details, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Woodstock, Georgia, with interests in health and wellness, medical services and personal well-being.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Say you are accepting patients
Many people struggle to find a doctor taking new patients. Saying so up front answers their first question.
Name the insurance
Mentioning commercial and Medicare patients helps the right people know the practice is an option for them.
Show the people
A photo of the care team makes the practice feel personal and approachable.
Healthcare can earn strong clicks
A 3.84% click-through rate in 30 days shows how much demand there is for accessible primary care.
Frequently asked questions
How long did the Cherokee Internal Medicine campaign run?
30 days, from July 21 to August 19, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Woodstock City Lifestyle account.
What does a 3.84% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.84%, roughly 38 of every 1,000 times the ad was shown resulted in a click.
Why mention that the practice accepts new patients?
It removes the biggest question people have when looking for a doctor. A clear, practical message like that often drives more action than general branding.
Can my healthcare business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.