Proud to Smile Dentistry Case Study: 16,615 Impressions in 30 Days
Proud to Smile Dentistry ran a 30-day Facebook and Instagram campaign with Bridgewater & Somerset Hills City Lifestyle, managed by City Lifestyle, to encourage prospective patients to schedule a consultation. From May 17 to June 15, 2026, the co-branded ads earned 16,615 impressions, 413 clicks and a 2.49% click-through rate within 10 miles of Somerset Hills, New Jersey.
- ClientProud to Smile Dentistry
- IndustryHealth and wellness, dentistry
- MarketSomerset Hills, New Jersey (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (May 17 to Jun 15, 2026)
- PublisherBridgewater & Somerset Hills City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Proud to Smile Dentistry.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Proud to Smile Dentistry website.
Clicks divided by impressions. About 25 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active May 17 to June 15, 2026. Bronze tier package.
What was the goal of the campaign?
Proud to Smile Dentistry wanted to drive traffic to its website and encourage prospective patients to schedule a consultation.
Campaign efforts highlighted its transformative dental services. Patient-centered messaging showed how the practice helps people restore their confidence and feel proud to share their smile again.
Proud to Smile Dentistry is a dental practice serving Somerset Hills, New Jersey, offering transformative dental services. It advertises with Bridgewater & Somerset Hills City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Bridgewater & Somerset Hills City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 26 to 64
- Location: 10-mile radius of Somerset Hills, New Jersey
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Health and wellness
- Beauty
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Bridgewater & Somerset Hills City Lifestyle name on Facebook and Instagram, alongside the print ad. An Invest in Your Smile message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used patient-focused photography with an Invest in Your Smile message, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Somerset Hills, New Jersey, with interests in health and wellness and beauty.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Talk about confidence
People seek cosmetic and restorative dentistry for how it makes them feel. Leading with confidence speaks to that.
Make the next step a consultation
A consultation is a low-pressure first step for a bigger treatment decision.
Keep print and social consistent
Using the same look in the magazine and online helps people connect the two.
Target the right ages
Focusing on adults 26 to 64 in higher-income ZIP codes reached people most likely to invest in their smile.
Frequently asked questions
How long did the Proud to Smile Dentistry campaign run?
30 days, from May 17 to June 15, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Bridgewater & Somerset Hills City Lifestyle account.
What does a 2.49% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.49%, roughly 25 of every 1,000 times the ad was shown resulted in a click.
How many people clicked through?
413 people clicked through to the Proud to Smile Dentistry website during the 30-day campaign, a 2.49% click-through rate.
Can my dental or health business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.