McRae Medical Laser Case Study: 52,930 Impressions in 90 Days
McRae Medical Laser ran a 90-day Facebook and Instagram campaign with Boerne Lifestyle, managed by City Lifestyle, to drive appointment inquiries for skin rejuvenation services. From January 10 to April 10, 2026, the co-branded ads earned 52,930 impressions, 1,742 clicks and a 3.29% click-through rate within 10 miles of Boerne, Texas.
- ClientMcRae Medical Laser
- IndustryBeauty, medical spa
- MarketBoerne, Texas (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jan 10 to Apr 10, 2026)
- PublisherBoerne Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for McRae Medical Laser.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the McRae Medical Laser website.
Clicks divided by impressions. About 33 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active January 10 to April 10, 2026. Bronze tier package.
What was the goal of the campaign?
McRae Medical Laser wanted to drive website traffic and increase appointment inquiries for its skin rejuvenation services.
Campaign efforts focused on clean, engaging creative that showed the breadth of its offerings and positioned McRae Medical Laser as a trusted destination for comprehensive aesthetic care.
McRae Medical Laser is a medical spa in Boerne, Texas, offering skin rejuvenation and other aesthetic services. It advertises with Boerne Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Boerne Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 20 to 65+
- Location: 10-mile radius of Boerne, Texas
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Engaged shoppers
- Beauty
- Skin care
- Spas
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Boerne Lifestyle name on Facebook and Instagram, alongside the print ad. A seasonal Winter Radiance message and a promo code gave people a reason to act.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative used a seasonal Winter Radiance theme with a promo code, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Boerne, Texas, with interests in beauty, skin care and spas.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Give a seasonal reason
A winter skin message tied the services to the time of year, which gives people a reason to book now rather than later.
Include an offer code
A promo code makes the next step concrete and lets the spa see which bookings came from the ads.
Show the range
Featuring the breadth of services helps a single ad reach people with different goals.
Stay visible for a quarter
Ninety days kept the spa in front of the same local audience long enough for interest to turn into appointments.
Frequently asked questions
How long did the McRae Medical Laser campaign run?
90 days, from January 10 to April 10, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Boerne Lifestyle account.
What does a 3.29% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.29%, roughly 33 of every 1,000 times the ad was shown resulted in a click.
What makes medical spa ads perform well?
Clear, clean visuals, a specific service or season, and an easy next step. Medical spas are one of the strongest categories in City Lifestyle's case studies.
Can my medical spa or wellness business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.