Hawaii Med Spa Case Study: 51,736 Impressions in 90 Days
Hawaii Med Spa ran a 90-day Facebook and Instagram campaign with Kona Coast City Lifestyle, managed by City Lifestyle, to bring in new clients with three special offers. From June 25 to September 25, 2024, the co-branded ads earned 51,736 impressions, 1,235 clicks and a 2.39% click-through rate within 25 miles of Kailua-Kona, Hawaii.
- ClientHawaii Med Spa
- IndustryHealth and wellness, medical spa
- MarketKailua-Kona, Hawaii (25-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Jun 25 to Sep 25, 2024)
- PublisherKona Coast City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Hawaii Med Spa. It also produced 93 leads.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Hawaii Med Spa offer pages.
Clicks divided by impressions. About 24 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active June 25 to September 25, 2024.
What was the goal of the campaign?
Hawaii Med Spa wanted to bring in new clients by promoting three special offers from June to September.
The campaign produced 93 leads alongside 1,235 clicks, giving the spa new prospective clients to follow up with directly.
Hawaii Med Spa is a medical spa in Kailua-Kona, Hawaii, offering a range of aesthetic and wellness treatments. It advertises with Kona Coast City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Kona Coast City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 25 to 65+
- Location: 25-mile radius of Kailua-Kona, Hawaii
- Gender: men and women
- Health and wellness
- Self-confidence
- Physical fitness
- Spas
- Strength training
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Kona Coast City Lifestyle name on Facebook and Instagram. Each ad featured a specific offer, such as a free session with a package, with a Get offer button.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative built three offer-led ads with active, lifestyle photography and a Get offer button, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 90 days, targeted to adults within 25 miles of Kailua-Kona, Hawaii, with interests in health and wellness, self-confidence and physical fitness.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Lead with an offer
Specific offers gave people a reason to act now rather than someday.
Rotate the message
Three different offers over the summer kept the ads fresh for an audience seeing them repeatedly.
Capture leads, not just clicks
93 leads meant the spa could follow up with interested people directly.
Widen the radius when needed
A 25-mile radius around Kailua-Kona fit an island market where people travel farther for services.
Frequently asked questions
How long did the Hawaii Med Spa campaign run?
90 days, from June 25 to September 25, 2024.
Which platforms did the ads run on?
Facebook and Instagram, published under the Kona Coast City Lifestyle account.
What does a 2.39% click-through rate mean?
Click-through rate is clicks divided by impressions. At 2.39%, roughly 24 of every 1,000 times the ad was shown resulted in a click.
What is a lead in this campaign?
A lead is a person who shared their contact information to claim an offer, so the spa could follow up directly. The campaign produced 93 of them.
Can my medical spa or wellness business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.