Eagle's Peak Case Study: 55,218 Impressions in 90 Days
Eagle's Peak ran a 90-day Facebook and Instagram campaign with Windsor City Lifestyle, managed by City Lifestyle, to drive tour inquiries from people looking for a 55+ community. From April 30 to July 29, 2026, the co-branded ads earned 55,218 impressions, 1,979 clicks and a 3.58% click-through rate within 10 miles of Windsor, Colorado.
- ClientEagle's Peak
- IndustryHealth and wellness, 55+ community
- MarketWindsor, Colorado (10-mile radius)
- PlatformsFacebook and Instagram
- Duration90 days (Apr 30 to Jul 29, 2026)
- PublisherWindsor City Lifestyle
What were the results?
Over three months, the co-branded Facebook and Instagram campaign delivered the following for Eagle's Peak.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Eagle's Peak website.
Clicks divided by impressions. About 36 of every 1,000 views led to a click.
A full quarter of continuous presence in front of the same local households.
Campaign active April 30 to July 29, 2026. Bronze tier package.
What was the goal of the campaign?
Eagle's Peak wanted to drive tour inquiries from prospective residents looking for a 55+ community that fits their lifestyle.
Campaign efforts showed its facilities and opportunities for connection, recreation and a fuller everyday life, positioning Eagle's Peak as a destination for active adults.
Eagle's Peak is a 55+ community in Windsor, Colorado, with resort-style facilities and opportunities for connection and recreation. It advertises with Windsor City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Windsor City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 30 to 65+
- Location: 10-mile radius of Windsor, Colorado
- Gender: men and women
- Retirement communities
- Retirement planning
- Parents with adult children
- Retirement age
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Windsor City Lifestyle name on Facebook and Instagram, including Reels, alongside the print ad. A More space, more views, more life message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired photos of the community with a More space, more views, more life message, sized for the Facebook feed, Instagram and Reels.
We managed the campaign
The ads ran for 90 days, targeted to adults within 10 miles of Windsor, Colorado, with interests in retirement communities, retirement planning and parents with adult children.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Sell the lifestyle
People choosing a 55+ community are choosing how they want to live. The message focused on space, views and activity.
Reach the adult children too
Targeting parents with adult children reached family members who often help with the decision.
Ask for a tour
A tour is the natural next step for a move this big, and it is where most decisions are made.
Stay visible for a quarter
Ninety days gave families time to talk it over while the community stayed in front of them.
Frequently asked questions
How long did the Eagle's Peak campaign run?
90 days, from April 30 to July 29, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Windsor City Lifestyle account.
What does a 3.58% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.58%, roughly 36 of every 1,000 times the ad was shown resulted in a click.
Why target people younger than 55?
Families often research senior living together. Targeting ages 30 and up reached adult children who help their parents compare communities.
Can my senior living or health business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.