Blu Dental & Wellness Case Study: 22,627 Impressions in 30 Days
Blu Dental & Wellness ran a 30-day Facebook and Instagram campaign with Snohomish City Lifestyle, managed by City Lifestyle, to promote wellness-based and cosmetic dentistry and welcome new patients. From July 21 to August 19, 2025, the co-branded ads earned 22,627 impressions, 276 clicks and a 1.22% click-through rate within 10 miles of Snohomish, Washington.
- ClientBlu Dental & Wellness
- IndustryHealth and wellness, dentistry
- MarketSnohomish, Washington (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Jul 21 to Aug 19, 2025)
- PublisherSnohomish City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Blu Dental & Wellness.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Blu Dental & Wellness website.
Clicks divided by impressions. About 12 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active July 21 to August 19, 2025. Bronze tier package.
What was the goal of the campaign?
Blu Dental & Wellness wanted to promote its wellness-based and cosmetic dentistry treatments and welcome new patients into the practice.
Campaign efforts centered on building awareness of Blu Dental as a trusted destination for comprehensive care that connects oral health with overall wellness.
Blu Dental & Wellness is a dental practice in Snohomish, Washington, offering wellness-based and cosmetic dentistry. It advertises with Snohomish City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Snohomish City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 20 to 65+
- Location: 10-mile radius of Snohomish, Washington
- Gender: men and women
- Household income: top 10% to 25% of ZIP codes
- Health and wellness
- Parents and grandparents
- Personal care
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Snohomish City Lifestyle name on Facebook and Instagram. The dentist's portrait and a confident-smile message led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative put the dentist front and center with a simple message about a confident smile, sized for the Facebook feed and Instagram.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Snohomish, Washington, with interests in health and wellness and personal care, including parents and grandparents.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Put a face on the practice
Featuring the dentist makes a medical choice feel personal. People want to know who they will see before they book.
Lead with the outcome
A confident smile is what patients want. Leading with the result speaks to the reason people look for a new dentist.
Awareness builds over time
Dental care is not an impulse purchase. A month of local reach puts the practice on the list for the next time someone needs a dentist.
Reach the decision makers
Targeting parents and grandparents reaches the people who often choose care for the whole family.
Frequently asked questions
How long did the Blu Dental & Wellness campaign run?
30 days, from July 21 to August 19, 2025.
Which platforms did the ads run on?
Facebook and Instagram, published under the Snohomish City Lifestyle account.
What does a 1.22% click-through rate mean?
Click-through rate is clicks divided by impressions. At 1.22%, roughly 12 of every 1,000 times the ad was shown resulted in a click.
Is a 1.22% click-through rate good for a dental practice?
It is lower than most of City Lifestyle's case studies, but awareness is part of the value. The ads were shown 22,627 times in a local market, keeping the practice in front of people who may need a dentist later.
Can my dental or health business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.