Blowouts & Bubbles Case Study: 18,704 Impressions in 30 Days
Blowouts & Bubbles ran a 30-day Facebook and Instagram campaign with Greensboro City Lifestyle, managed by City Lifestyle, to drive awareness and appointments for its blowout and styling services. From August 1 to August 31, 2026, the co-branded ads earned 18,704 impressions, 645 clicks and a 3.49% click-through rate within 10 miles of Greensboro, North Carolina.
- ClientBlowouts & Bubbles
- IndustryBeauty, hair salon
- MarketGreensboro, North Carolina (10-mile radius)
- PlatformsFacebook and Instagram
- Duration30 days (Aug 1 to Aug 31, 2026)
- PublisherGreensboro City Lifestyle
What were the results?
In one month, the co-branded Facebook and Instagram campaign delivered the following for Blowouts & Bubbles.
Total times the ads appeared on Facebook and Instagram.
Clicks from the ads to the Blowouts & Bubbles website.
Clicks divided by impressions. About 35 of every 1,000 views led to a click.
A full month in front of the same local households.
Campaign active August 1 to August 31, 2026. Bronze tier package.
What was the goal of the campaign?
Blowouts & Bubbles wanted to drive awareness and appointments by showcasing its signature blowouts and styling services.
Campaign efforts highlighted the salon as a feel-good destination for self-care, combining expert styling with a fun experience. The campaign also introduced new blowout add-ons and the salon's new leadership, encouraging people to visit the website and book.
Blowouts & Bubbles is a hair salon in Greensboro, North Carolina, known for signature blowouts and styling in a fun, upscale setting. It advertises with Greensboro City Lifestyle in print and on Facebook and Instagram.
Who did the campaign target?
Targeting mirrored the households that already receive Greensboro City Lifestyle in print, then reached that same audience on Facebook and Instagram.
- Age range: 18 to 65+
- Location: 10-mile radius of Greensboro, North Carolina
- Gender: men and women
- Beauty
- Hair salons
- Hair care
- Engaged shoppers
What did the ads look like?
City Lifestyle designed co-branded creative that ran under the Greensboro City Lifestyle name on Facebook and Instagram, alongside the print ad. Styled hair photography and the salon's menu of services led the ads.
How did City Lifestyle run the campaign?
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
We designed the ad
Creative paired styled hair photography with the salon's services, sized for the Facebook feed and vertical Instagram placements.
We managed the campaign
The ads ran for 30 days, targeted to adults within 10 miles of Greensboro, North Carolina, with interests in beauty, hair salons and hair care.
We reported the results
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the business could check at any time.
What can local businesses learn from this campaign?
Show the result
A finished blowout is the product. Photos of styled hair tell people exactly what they are booking.
Use news as a reason to look
New services and new leadership gave the campaign something fresh to say.
Make self-care the message
Positioning the visit as a feel-good treat broadens it beyond a routine appointment.
Beauty is a strong category
A 3.49% click-through rate in 30 days shows how well beauty services perform on social.
Frequently asked questions
How long did the Blowouts & Bubbles campaign run?
30 days, from August 1 to August 31, 2026.
Which platforms did the ads run on?
Facebook and Instagram, published under the Greensboro City Lifestyle account.
What does a 3.49% click-through rate mean?
Click-through rate is clicks divided by impressions. At 3.49%, roughly 35 of every 1,000 times the ad was shown resulted in a click.
What was new at the salon during the campaign?
The campaign introduced new blowout enhancements and the salon's new leadership, alongside its signature services.
Can my salon or beauty business run a campaign like this?
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions and a real-time dashboard to track results.
Ready for results like these in your city?
Tell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.