Oakhill Day School, an independent school in Gladstone, Missouri, ran a 30-day Facebook and Instagram campaign with Northland City Lifestyle, managed by City Lifestyle, to show local parents how its teachers work together for every student. From November 18 to December 18, 2024, the co-branded ads earned 41,929 impressions, 932 clicks and a 2.22% click-through rate, reaching parents within 15 miles of Gladstone an average of 2.29 times each.
In one month, the co-branded Facebook and Instagram campaign delivered the following for Oakhill Day School.
Total times the ads appeared in Facebook and Instagram feeds and Reels.
Average number of times each person saw an ad during the campaign.
Clicks from the ads to Oakhill's article and landing page on citylifestyle.com.
Clicks divided by impressions. About 22 of every 1,000 views led to a click.
Campaign active November 18 to December 18, 2024.
Oakhill Day School wanted to build awareness of how it balances an academic, challenging and integrated curriculum with a supportive environment.
The campaign's job was to drive traffic to Oakhill's City Lifestyle landing page and the articles published about the school, so the ads invited parents to read the story rather than respond to a promotion.
Oakhill Day School is an independent school in Gladstone, Missouri, in the Kansas City Northland. The school advertises with Northland City Lifestyle in print and on Facebook and Instagram.
Targeting mirrored the households that already receive Northland City Lifestyle in print, narrowed to parents, then reached that same audience on Facebook and Instagram.
The audience was limited to parents, the people who make school decisions, rather than the general adult population.
City Lifestyle designed co-branded creative that ran under the Northland City Lifestyle name in the Facebook feed, Instagram Reels and the Instagram feed. Every placement carried the message "Collaborative Learning at its Best," with a Read More button leading to the article on how Oakhill Day School teachers work together to help every student become their best self.
City Lifestyle handled the creative, the targeting and the reporting from start to finish.
Headlines, visuals and copy were built around Oakhill's collaborative teaching story and sized for Facebook feed, Instagram feed and Reels placements.
The ads ran for 30 days across Facebook and Instagram, targeted to parents ages 22 to 55 within 15 miles of Gladstone with above-average household income.
Impressions, clicks and click-through rate were tracked in a real-time performance dashboard the client could check at any time.
Oakhill did not run a promotion. The ads promoted a story about how its teachers work together, and 932 people clicked through to read it.
Limiting the audience to parents ages 22 to 55 kept every impression in front of the people who actually choose a school.
Running under the Northland City Lifestyle name gave the story a familiar local endorsement instead of a cold pitch from an unknown advertiser.
The ads pointed to Oakhill's City Lifestyle articles, so the print coverage and the digital campaign worked as one story in front of the same households.
30 days, from November 18 to December 18, 2024.
Facebook and Instagram. Placements included the Facebook feed, the Instagram feed and Instagram Reels, all published under the Northland City Lifestyle account.
Click-through rate is clicks divided by impressions. At 2.22%, roughly 22 of every 1,000 times the ad was shown resulted in a click through to Oakhill's article.
41,929 impressions at a frequency of 2.29 works out to roughly 18,000 people in the Northland, each seeing the ads more than twice over the month.
Yes. City Lifestyle runs co-branded Facebook and Instagram campaigns for local businesses in the markets it serves, with guaranteed impressions starting at 15,000 and a real-time dashboard to track results.
Request a plan for your marketTell us about your business and we will put together a personalized plan that pairs your print presence with a co-branded Facebook and Instagram campaign.
